A. Lange & Sohne

By Thomke, Stefan / Beyersdorfer, Daniela

The case describes how A. Lange & Sohne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of the 20th century. In 2016 its current CEO Wilhelm Schmid and the heads of product development and production have to decide on how to price its innovative watch collection and how to grow the Glashutte-based watchmaker.

Collection: HBSP (USA)

Ref: HBS-617058-E

Format: PDF

Number of pages: 25

Publication Date: Mar 22, 2017

Language: English

Description

Year: 2016

Geographic Setting: Germany

Industry Setting: Watches

A. Lange & Sohne

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A. Lange & Sohne

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A. Lange & Sohne

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