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Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Hachem, Kinda; Lenox, Michael; Maiden, Stephen E.;Caso DARDEN-S-0393-EDirección estratégicaIn May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partnership with Terraform Labs, a decentralized autonomous organization that had created two cryptocurrencies, TerraUSD (UST) and Luna. The Nationals had agreed to accept the stablecoin UST as payment and had emblazoned its ballpark with Terraform Labs' lo...Desde 8,20 €
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCaso DARDEN-E-0483-EÉtica empresarial y Responsabilidad Social CorporativaThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Desde 5,74 €
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Billie Jean King: Serving Up Leadership
Freeman, R. Edward; Grushka-Cockayne, Yael; Liedtka, Jeanne M.; Mead, JennyCaso DARDEN-E-0488-EÉtica empresarial y Responsabilidad Social CorporativaThroughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of both professional tennis, business, and activism, remained deeply committed to gender equality, social parity, and justice. In tennis and beyond, King had fought many battles, overcome many challenges, and knocked down barriers in the sports world and beyond. She had promote...Desde 8,20 €
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2U: Higher Education Rewired, Teaching Note
Grushka-Cockayne, YaelNota del Instructor HBS-620095-EServicios y operacionesTeaching note for case 620044.Desde 0,00 €
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Caso HBS-621044-EServicios y operacionesThis note describes sampling and t-tests, two fundamental statistical concepts.Desde 8,20 €
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Vispera: Visual Intelligence for Retail, Teaching Note
Grushka-Cockayne, YaelNota del Instructor HBS-620094-EServicios y operacionesTeaching note for case 620022.Desde 0,00 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCaso DARDEN-QA-0827-EAnálisis de decisionesTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Desde 8,20 €
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Retail Relay (B)
Wilcox, Ronald T.Caso DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Desde 5,74 €
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Product Line Pricing
Wilcox, Ronald T.Nota técnica DARDEN-M-0813-EMarketingThis note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics a...Desde 8,20 €