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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Bella Healthcare India, Teaching Note
Leonard, Dorothy; Yong, SunruNota del Instructor HBS-4441-ETeaching Note for Product #4440Desde 0,00 €
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Meli Marine, Teaching Note
Hamermesh, Richard G.; Yong, SunruNota del Instructor HBS-4427-ETeaching Note for Product #4426.Desde 0,00 €
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Meli Marine
Hamermesh, Richard G.; Yong, SunruCaso HBS-4426-EMeli Marine, a container shipping company, is facing an important strategic decision after an interesting acquisition opportunity presents itself. Founded in 1974 by the Chang Family, the Singapore-based company has carved out a niche in the intra-Asia transport market. After years of success, eroding business conditions caused a financial crisis and a new CEO, David Tian, was brought in. Tian created a successful strategic change effort that res...Desde 8,20 €
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruNota del Instructor HBS-915502-EMarketingTeaching note for case 915501.Desde 0,00 €
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Andrew Ryan at VC Brakes, Teaching Note
Cespedes, Frank V.; Yong, SunruNota del Instructor HBS-913553-ELiderazgo y Dirección de personasTeaching Note for Product #913552Desde 0,00 €
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCaso HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Desde 8,20 €
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Eco7: Launching a New Motor Oil, Teaching Note
Quelch, John A.; Yong, SunruNota del Instructor HBS-916508-EMarketingTeaching note for case 916507.Desde 0,00 €
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Rosslyn Resource: Monetization and Sales Strategy, Teaching Note
Dolan, Robert J.; Yong, SunruNota del Instructor HBS-918510-EMarketingTeaching note for case 918509.Desde 0,00 €
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Altius Golf and the Fighter Brand, Teaching Note
Dolan, Robert J.; Yong, SunruNota del Instructor HBS-913579-EMarketingTeaching Note for Product #913578Desde 0,00 €