Ethiopia: An Emerging Market Opportunity, Teaching Note

By Quelch, John A. / Yong, Sunru

Marketing

Teaching note for case 915501.

Collection: HBSP (USA)

Ref: HBS-915502-E

Format: PDF

Number of pages: 15

Publication Date: Jun 16, 2015

Language: English

Description

Teaching note for case 915501.

Geographic Setting: Ethiopia;Africa

Industry Setting: Footwear; Personal care products; Pharmaceuticals

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Ethiopia: An Emerging Market Opportunity, Teaching Note

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