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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCaso DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Desde 8,20 €
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J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCaso DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Desde 5,74 €
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66°North: Made for Life
Wilcox, Ronald T.; Yemen, GerryCaso DARDEN-M-1017-EMarketingThis field-based case uses the 66°North Company, an iconic Icelandic designer and manufacturer of premium outerwear, to unfold circumstances that allow for an analysis of the firm’s value proposition, competitive position, and growth opportunities. The 66Desde 8,20 €
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Retail Relay (A)
Wilcox, Ronald T.; Brandow, KellyCaso DARDEN-M-0784-EMarketingSpecializing in local, organic meat and produce, Retail Relay developed a new business model for online grocery shopping and delivery. Having succeeded in the small market of Charlottesville, Virginia, it was considering expanding to other, larger markets. This case focuses on customer lifetime value analysis and how this analysis, when paired with previous experience with consumer promotions, can guide thinking in developing the best strategies ...Desde 8,20 €
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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Caso DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Desde 8,20 €
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Legal Aspects of Pricing
Wilcox, Ronald T.; Kelner, JordanNota técnica DARDEN-M-0856-EMarketingThis technical note explores some of the legal implications that companies face when deciding how to price their goods. It focuses on the three main federal antitrust laws: the Sherman Antitrust Act, the Clayton Antitrust Act, and the Robinson-Patman Act. By learning the basics of these antitrust laws, those who read this note will have a better idea of how to avoid violating these laws.Desde 8,20 €
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Patagonia, Inc.
Wilcox, Ronald T.; Goldberg, RebeccaCaso DARDEN-M-0857-EMarketingThe marketing director of Patagonia, Inc. (Patagonia), had been tasked with considering the financial implications of a new initiative that Patagonia planned to launch within six months: Common Threads. It was envisioned as a used-clothing joint venture in which owners of Patagonia clothing could list garments for sale via an eBay-style platform. Patagonia's leadership was convinced that offering this service to its community of existing clothing...Desde 8,20 €
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Retail Relay (C)
Wilcox, Ronald T.; Venkatesan, RajkumarCaso DARDEN-M-0868-EMarketingThis short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. It could then explo...Desde 5,74 €
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UnbeLEAFable Snacks
Wilcox, Ronald T.; Grushka-Cockayne, Yael; King, Nick; White, JohnCaso DARDEN-M-0911-EMarketingIn this case a business school student, Kate Maxwell, must decide whether to accept a job offer in wealth management or pursue her dream of building her own company around healthy gummy snacks for children. Because Maxwell’s gummies rely on high-quality, fresh ingredients that are more expensive than those used in similar gummy snacks, they would have to carry a hefty price premium in the marketplace to be viable. Could this new brand concept cre...Desde 8,20 €
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C-Power: Harnessing the Power of the Ocean
Wilcox, Ronald T.Caso DARDEN-M-1034-EMarketingDespite the predictability and power of wave energy, by 2022, there was not a single industry-standard technology for converting wave energy to electricity. A new company, C-Power, had developed a product designed to generate levels of power from wave energy that could compete with solar, wind, and fossil-fuel power sources. In 2016, it began a contract with the US government to develop a reliable wave-based power source for deep-sea fiber-optic ...Desde 8,20 €