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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Desde 0,00 €
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Choosing the Right Metrics for Listerine Brand Management in Brazil - Teaching Note
Farris, Paul W.; Guissoni, LeandroNota del Instructor DARDEN-M-0902TN-EMarketingTeaching note for product M-0902Desde 0,00 €
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Arredondar Movement: Expanding Microdonations in Brazil - Teaching Note
Guissoni, Leandro; Barki, Edgard; Veludo-de-Oliveira, Tania Modesto; Zambaldi, FelipeNota del Instructor DARDEN-M-0987TN-EContabilidad y controlTeaching Note for product M-0987Desde 0,00 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoNota del Instructor DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Desde 0,00 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCaso DARDEN-M-1030MarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as wellDesde 8,20 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCaso DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanDesde 8,20 €
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Caso IIST-DGI-366-F-FRIniciativa emprendedoraKIMITEC (2007) est une multinationale biotechnologique née avec le défi de changer la façon dont les aliments sont produits. Son objectif : éliminer la chimie de synthèse de l'alimentation en proposant des solutions alternatives naturelles, innovantes et tout aussi efficaces, sans entraîner de surcoût pour le producteur. Son activité principale en 2022 était l'agriculture, mais en l'élargissant pour desservir l'ensemble de la chaîne alimentaire :...Desde 8,20 €
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Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Barki, Edgard; Zambaldi, FelipeCaso DARDEN-M-0987-EMarketingArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selected NGOs. Arredondar offered a simple, accessibl...Desde 8,20 €
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Caso IIST-DGI-366Dirección estratégicaKIMITEC (2007) es una multinacional biotecnológica que nace con el reto de cambiar la forma en que se producen los alimentos. Su objetivo: eliminar la química de síntesis de la alimentación ofreciendo como alternativas soluciones naturales, innovadoras e igual de eficaces, sin que supongan mayor coste para el productor. Su principal actividad en 2022 era la agricultura, pero ampliándola a servir a toda la cadena alimentaria: ganadería, acuicultur...Desde 8,20 €