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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Desde 0,00 €
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Choosing the Right Metrics for Listerine Brand Management in Brazil - Teaching Note
Farris, Paul W.; Guissoni, LeandroNota del Instructor DARDEN-M-0902TN-EMarketingTeaching note for product M-0902Desde 0,00 €
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Arredondar Movement: Expanding Microdonations in Brazil - Teaching Note
Guissoni, Leandro; Barki, Edgard; Veludo-de-Oliveira, Tania Modesto; Zambaldi, FelipeNota del Instructor DARDEN-M-0987TN-EContabilidad y controlTeaching Note for product M-0987Desde 0,00 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoNota del Instructor DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Desde 0,00 €
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DKV: La Comunicación interna como herramienta de la compañía
Bofarull, Cristina; Bel Mallén, Ignacio; Gómez, SandalioCaso M-1273Conocimiento y comunicación, MarketingDKV Seguros podría definirse como una empresa de seguros personales, especializada en salud, comprometida con las personas y orientada al desarrollo sostenible, y que bajo principios éticos de comportamiento cuida de sus clientes resolviendo sus necesidades a lo largo de su vida. La comunicación interna en esta empresa juega un papel estratégico, y Josep Santacreu, CEO de la compañía, considera que la comunicación interna, junto con todas sus her...Desde 8,20 €
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DKV: Internal Communication as a Company Tool
Bofarull, Cristina; Bel Mallén, Ignacio; Gómez, SandalioCaso M-1273-EConocimiento y comunicación, MarketingDKV Seguros could be defined as a personal insurance company specializing in healthcare, which is committed to individuals and oriented toward sustainable development. It cares for its clients according to principles of ethical behavior, and meets their needs throughout the course of their lives. Internal communication at the company plays a strategic role, and Josep Santacreu, its CEO, believes that internal communication, together with all of i...Desde 8,20 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCaso DARDEN-M-1030MarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as wellDesde 8,20 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCaso DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanDesde 8,20 €
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Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Barki, Edgard; Zambaldi, FelipeCaso DARDEN-M-0987-EMarketingArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selected NGOs. Arredondar offered a simple, accessibl...Desde 8,20 €