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Sociedad Deportiva Eibar S. A. D.: A Modest Club in the Elite of a Unique Sector
Segarra, José Antonio; Fernández, Albert; Aguirreamalloa Arizaga, JavierCaso SM-1626-EDirección estratégica, Gobierno corporativoIt was the summer of 2015. Sociedad Deportiva Eibar S.A.D. was playing in the First Division in the same years it was celebrating the 75th anniversary of its founding--a unique case in the history of Spanish football. The club had several characteristics that set it apart: the town where it was based was smaller than any other that had produced a First Division team; austerity was a defining feature of the club, which strived to live and dissemin...Desde 8,20 €
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ArteOliva
González, Jorge; Segarra, José AntonioCaso M-1132-EMarketingArteOliva has launched a new extra virgin olive oil, packaged in cartons. After the product has been on the market for a few months, management decides to launch a TV advertising campaign to make consumers more aware of its benefits.Desde 8,20 €
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Corporate Enterprises
Sbert, Héctor; Segarra, José AntonioNota técnica JN-32-EGobierno corporativoThis note provides a detailed account of the Corporate Enterprises Act (CEA) of 2010, which addresses the following aspects: the present classification of corporate enterprises and the main differences between joint stock companies and limited liability companies; corporate enterprise formation; shareholder rights and protections; transfers of equity and shares; corporate governance; governing bodies; legal framework for the annual accounts; diss...Desde 8,20 €
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Annual Accounts
Segarra, José Antonio; Carrillo, JordiNota técnica JN-29-EContabilidad y control, Finanzas, Gobierno corporativoThis note describes the legal obligation of every corporation's management to prepare its annual accounts, which must then be submitted for approval by the general assembly of shareholders and subsequently filed for recording in the Commercial Registry. The note further details the documents included in the annual accounts and the legal requirements that must be met.Desde 8,20 €
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Openforyou.com
Dahab, Deborah; Segarra, José AntonioCaso M-1107-EMarketing, Tecnologías de la informaciónA new virtual store selling bicycles and accessories aimed at serious cyclists is weighing up the alternatives for growth and financing in light of modest initial results. The entrepreneur, an MBA who has made the switch from off-line business, reflects on the mistakes made in the past and how best to grow the business in the future. Should he change the brand? Is the pricing policy right? How can he make the site viable and increase the number o...Desde 8,20 €
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Castañer, S.A.
Gallo, Miguel Ángel; Nueno, José Luis; Segarra, José AntonioCaso M-677-EMarketingDesde 8,20 €
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El País
Agell, Pere; Segarra, José AntonioCaso M-815-EMarketingIn 1981, after a period of unprecedented success that had taken El País to first place in the Spanish newspaper market, the paper's management was considering launching an edition in Barcelona. El País's readership in Catalonia was marginal in relation to its demonstrated potential in the rest of Spain. As a first step, the management commissioned an image and use survey of the daily press market in Barcelona, together with a concept test for a ...Desde 8,20 €
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Páginas amarillas (A)
Agell, Pere; Segarra, José AntonioCaso M-816-EMarketingAfter very negative results in its first sales campaign, the commercial management of Cetesa, the Yellow Pages' trading company, decides to undertake some quantitative commercial research into image and use. When the results appear, a number of doubts arise regarding the reliability of the research, and its immediate usefulness.Desde 8,20 €
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Port Aventura
Huete, Luis María; Kuppers V.; Segarra, José AntonioCaso P-891-EServicios y operacionesPortaventura faced the "champagne effect" in its second season. This consisted of a drop in the number of visitors, which all theme parks and amusement parks experienced in their second year of operations once the novelty had worn off. Portaventura decided to avoid this effect. In fact, their plans were ambitious: to achieve more than 3 million visitors, improve the yield of the project and create the best conditions for shareholders so that they...Desde 8,20 €