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ArteOliva

Reference: M-1132-E
Year: 2000
Number of pages: 27
Geographic Setting: España
Publication Date: Sep 19, 2001
Source: IESE (España)
Type of Document: Case

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Description

ArteOliva has launched a new extra virgin olive oil, packaged in cartons. After the product has been on the market for a few months, management decides to launch a TV advertising campaign to make consumers more aware of its benefits.

Keywords

Advertising