Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Airtel y el sector de telefonía móvil
Canals, Jordi; Bardolet Urgellès, DavidCaso ASE-387EconomíaDesde 8,20 €
-
Basics of statistics
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierNota técnica ADN-256-EAnálisis de decisiones, EconomíaThis technical note reviews the most basic concepts of statistics. Some measures of centrality (mean and median) are introduced, along with the most commonly used measures of variability (variance, standard deviation and range). The note is intended for students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Desde 8,20 €
-
Glaxo: The acquisition of Wellcome
Canals, Jordi; Bardolet Urgellès, DavidCaso ASE-386-EEconomíaThis case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioni...Desde 8,20 €
-
(Producto) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-514S17MarketingDescribe la puesta en marcha y los resultados iniciales de la marca (PRODUCT) RED campaña, una iniciativa de marketing social concebido por los de U2 Bono y Bobby Shriver para combatir el SIDA en el África subsahariana. La compañía de la licencia de la marca (RED) a empresas asociadas, que inicialmente incluía Gap, Apple, Motorola, Armani, y American Express. El modelo de negocio se estructuró a empresas asociadas beneficios mediante el aumento d...Desde 8,20 €
-
What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCaso HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Desde 8,20 €