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Glaxo: The acquisition of Wellcome

This case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioning in a changing industry; the evaluation of growth opportunities and M&A as strategic decisions.

Collection: IESE (España)
Ref: ASE-386-E
Format: PDF
Number of pages: 18
Publication Date: Jun 1, 1998
Language: English

Description

This case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioning in a changing industry; the evaluation of growth opportunities and M&A as strategic decisions.
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Geographic Setting: Estados Unidos

Glaxo: The acquisition of Wellcome

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"Glaxo: The acquisition of Wellcome"