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Glaxo: The acquisition of Wellcome
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Reference: ASE-386-E
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Number of pages: 18
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Geographic Setting: Estados Unidos
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Publication Date: Jun 1, 1998
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Source: IESE (España)
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Type of Document: Case
Description
This case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioning in a changing industry; the evaluation of growth opportunities and M&A as strategic decisions.