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Persuasive Communication: an introduction
Leggett, Brian O'ConnorNota técnica DPON-4-ELiderazgo y Dirección de personasThe goal of persuasion can be said to be twofold: to further those of the persuader's own ends which are not at the expense of the persuadee's interests, such as interfering with the persuadee's freedom to choose; and to simply improve the persuadee's own interests, irrespective of the ends of the persuader.Desde 8,20 €
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Preparing for Job Interviews: A Guide to Successful Interviewing
Neill, Conor; Leggett, Brian O'ConnorNota técnica DPON-80-ELiderazgo y Dirección de personasJob interviews are stressful - even for people who have gone on countless interviews. The best way to reduce the stress is to be prepared. Take the time to review the "standard" interview questions you will most likely be asked. This technical note contains 71 typical interview questions and guidance on successful interview preparation.Desde 8,20 €
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Leadership Through Speeches: A Visionary Model
Leggett, Brian O'ConnorNota técnica DPON-7-ELiderazgo y Dirección de personasPainting a picture of what could be is the essence of visionary rhetoric. It is partly utopian and is built on the imagination in order to motivate listeners to think about what may be possible. It greatly depends on the personal credibility of the speaker (ethos) as the speaker is selling something that has not yet fully materialized.Desde 8,20 €
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Minsearch (A)
Leggett, Brian O'Connor; Watson A.Caso L-3-EConocimiento y comunicaciónCompany policy and communiation strategy must be clear in the executive's mind before he puts pen to paper.Desde 8,20 €
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Persuasion and Change
Leggett, Brian O'ConnorNota técnica LN-45-EConocimiento y comunicaciónIs the power to persuade people a natural endowment? Or is it something that can be mastered as a result of a patient period of study? Is there a science of persuasion that can be learnt? The answer is yes. This scientific approach to persuasion has three dimensions: 1. the detailed psychology of emotions (audience psychology - pathos); 2. the use of reasoning (argumentation - logos); and 3. the style and credibility of the speaker. (ethos). The ...Desde 8,20 €
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Style: the Use of Language to Persuade
Leggett, Brian O'ConnorNota técnica DPON-97-EConocimiento y comunicación, Liderazgo y Dirección de personasStyle, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw ¿Style of Language¿ in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses how this will be said. This connection between style and invention essentially links style and content. But not everyone agrees with Cicero on this poi...Desde 8,20 €
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCaso DPO-109-ELiderazgo y Dirección de personasAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Desde 8,20 €
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Classics and Management
Leggett, Brian O'ConnorNota técnica DPON-76-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasA noble appeal based on the speaker¿s credibility demands respect, but respect does not necessarily arouse the right emotional response. We know that persuasion in a crisis situation has more to do with action and emotion than rationality. Reason, therefore, must be highly tempered with emotion to achieve the right action. In Shakespeare¿s Julius Caesar, Brutus¿ speech fell widely off the mark. Mark Anthony¿s funeral speech, on the other hand, i...Desde 8,20 €
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Written Discourse
Leggett, Brian O'ConnorNota técnica LN-42-EConocimiento y comunicaciónThe "function" of business writing is to accomplish some purpose, perform some function, make some point: the terms purpose and function being interchangeable. In the process of putting ideas into words, the words themselves tend to generate new ideas, and so the function intended can be constantly modified in the very act of embodying it in a " form" and " function" modify each other in the process of writing is, however, limited by what we may ...Desde 8,20 €
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A Question of Credibility
Leggett, Brian O'ConnorCaso DPO-5-ELiderazgo y Dirección de personasThe persuasive role of character was seriously devalued during the Enlightenment. The rise of experimental science emphasised the goal of neutrality, which was thought to be guaranteed only through radical detachment: subject and object were thus torn asunder.Desde 8,20 €