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BBVA: una estrategia de comunicación diferente
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCaso M-1272Conocimiento y comunicación, Iniciativa emprendedoraEl departamento de comunicación del BBVA, comandado por Gregorio Panadero, decide apostar por el branded content como forma de expandir la imagen de la compañía. Iniciativas como dar nombre a competiciones deportivas (la Liga), patrocinio de competiciones deportivas de talla mundial (la NBA), la producción de una webserie o de una película resultarán ejemplos de lo que se ha hecho hasta ahora. Gregorio Panadero estaba contento con el desarrollo d...Desde 8,20 €
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BBVA: A Different Communication Strategy
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCaso M-1272-EConocimiento y comunicación, Iniciativa emprendedoraBBVA's communications department, led by Gregorio Panadero, decided to get involved with branded content as a way of spreading the company's image. Initiatives including lending its name to sports competitions (The League), sponsorship of world-class sports competitions (the NBA), and production of a web series and movie serve as examples to date. Gregorio Panadero was pleased with the development of this new way of communicating. However, at the...Desde 8,20 €
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A Note on Trust
Sharpe, James M.Caso HBS-813058-ELiderazgo y Dirección de personasThe effective manager and leader understands and appreciates trust at both the personal and the organizational levels. Most managers focus more on being trusted than on trusting. The best way to be trusted is to be worthy of trust-to be trustworthy.Desde 8,20 €
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Paul Thomson: Walker Insurance, Teaching Note
Sharpe, James M.Nota del Instructor HBS-813118-EIniciativa emprendedoraAfter a year of searching, Paul Thomson has attained his goal of owning his own business. Walker, the prior owner, has facilitated transition but remains involved in the company, and employees are looking to Thomson for leadership. He takes immediate steps to build morale, replace poor performers in the "producer" sales force, and cut wages and expenses. During a post-closing audit, Thomson discovers a $600k problem that wipes out his contingency...Desde 0,00 €
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Lyric Dinner Theater (A) & (B), Teaching Note
Sharpe, James M.; Fisher, NoahNota del Instructor HBS-813088-EIniciativa emprendedoraThis teaching note is associated with HBS cases 813-043 and 813-044.Desde 0,00 €
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Bonne Chance, Teaching Note
Sharpe, James M.; Cornell, IanNota del Instructor HBS-813075-EIniciativa emprendedoraTeaching Note for 813049.Desde 0,00 €
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Eric Weston, Teaching Note
Sharpe, James M.; Fisher, NoahNota del Instructor HBS-813089-EFinanzasTeaching Note for 813045.Desde 0,00 €
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Chuck's Wagon Inc., Teaching Note
Marshall, Paul W.; Sharpe, James M.Nota del Instructor HBS-812059-EIniciativa emprendedoraTeaching Note for 805100.Desde 0,00 €
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Parmalat Uruguay (A) & (B), Teaching Note
Marshall, Paul W.; Sharpe, James M.Nota del Instructor HBS-812083-EIniciativa emprendedoraTeaching Note for 807103.Desde 0,00 €
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Irving Tanning, Teaching Note
Marshall, Paul W.; Sharpe, James M.Nota del Instructor HBS-812053-EIniciativa emprendedoraTeaching Note for 804082.Desde 0,00 €