Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
5 Building Blocks for Cyber-Physical Value Chains
Sachon, MarcArtículo ART-3012-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónThe digitalization that has disrupted services is set to do the same in industry, and manufacturing in particular. With supply chains operating at their limits amid a growing list of global challenges, new approaches are required to save time, improve efficiency and gain flexibility to survive in volatile, uncertain, complex and ambiguous (VUCA) times. Based on interviews, case studies and collaborations with German firms at the leading edge of t...Desde 8,20 €
-
Media Markt: A Successful Model for the 21st Century
Sachon, Marc; Laux, EricCaso P-1118-EAnálisis de decisiones, Servicios y operacionesThe case describes the history and business model of Media Markt, part of Media Saturn Holding (MSH), which forms part of Germany's Metro Group. Media Markt contributes a major share of MSH's 20 billion in sales and together they are Europe's largest consumer electronic retailer by far. On a global level, only Best Buy of the United States has more sales than MSH. The case provides details of Media Markt's business model and allows the students ...Desde 8,20 €
-
Swarovski Crystal: The Polybag Challenge: Design for Supply Chain
Sachon, Marc; Yankovic, NataliaCaso P-1135-EServicios y operacionesSwarovski Crystal, the largest strategic business unit (SBU) of Swarovski Group, has to assess the feasibility changing the packaging of its products in the upstream part of its supply chain (i.e., prior to sales) to polybags instead of using the traditional dark blue gift boxes. In doing so, management has to consider not only the benefits (primarily in operations) but also the challenges (primarily in customer perception).Desde 8,20 €
-
Airport Cologne-Bonn: Designing a Service for the Future
Schmidt, Thomas; Titonis, Athanasios; Sachon, MarcCaso P-1144-EServicios y operacionesCologne Bonn Airport (CGN) is a secondary commercial airport in Germany, serving the metropolitan area of Cologne and Bonn. It has two main B2B client groups in the airline business: low cost carriers such as Eurowings and cargo carriers such as FedEx and UPS, which had their European hub there. In 2015, the passenger business of airports was in a transition phase: low-cost carriers (e.g., Eurowings and Ryanair) were growing at the expense of est...Desde 8,20 €
-
Johann Borgers Group: An Owner-Managed Automotive Supplier in the 21st Century
Sachon, MarcCaso P-1080-EServicios y operacionesBorgers Group, a fifth generation owner-managed family business producing textile-based sound-proofing solutions for the European automotive industry, has established production facilities all over Europe, including three factories in the Czech Republic. The company has a track record of quality and innovation and is a supplier to all automotive companies in Europe, including Audi, BMW, Bentley and Mercedes. While Borgers' largest production faci...Desde 8,20 €
-
Nike Football Team Sports: Agility as an Engine for Growth
Mitchell, Jordan; Sachon, MarcCaso P-1089-EServicios y operacionesIn 2007 Nike EMEA decided to significantly grow Football Team Sports (FTS, people playing football in amateur clubs), which up to then had been a small part of its business. Nike had to face the challenge of how to serve the growing FTS business with a supply chain that traditionally relied on demand generation via marketing. Amateur clubs, on the other hand, would be heavily influenced by the popularity of the professional clubs - or latest resu...Desde 8,20 €
-
KUKA: Planning for the Future of Automation
Sachon, Marc; Sastre Boquet, IsaacCaso P-1162-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónThe case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generatio...Desde 8,20 €
-
Holaluz and the EU Green Deal
Sachon, MarcCaso OIT-1-EServicios y operacionesIn December 2021, Carlota Pi, co-founder and CEO of Holaluz, was ready to listen. She had tasked a group of experienced executive MBA students at her alma mater, a leading business school in North-East Spain, to find solutions to some of the challenges Holaluz was facing. As she settled into her seat, the same professor who had taught her as a student in the same program went through the agenda for the afternoon before calling the first of severa...Desde 8,20 €
-
Hugo Boss: Sustainable premium fashion
Sachon, Marc; Sáez de Tejada Cuenca, AnnaCaso OIT-28-EServicios y operaciones, Tecnologías de la informaciónThe case describes the supply chain of the Hugo Boss Group, a premium fashion company, in 2023. The company is implementing its "CLAIM5" strategy, which includes ambitious ESG goals as well as double-digit growth targets. In 2023, the company is on track to meet these goals. An MBA student intern is tasked with analyzing the company's supply chain and developing ideas on how to increase traceability and sustainability while leveraging digital cap...Desde 8,20 €
-
Picard GmbH & Co. KG
Serrano, Alejandro; Sachon, MarcCaso P-1193-EServicios y operacionesThe largest bearing distributor in Europe for spare parts serves their orders in less than 24 hours from a small location, Bochum, in Germany to 95% of its customers, located as far away as the United States. In its value proposition, a clear transition from "sale of products" to "offer of services" is observed, since there are several unique services offered to its customers; among them, speed and assortment (45,000 SKUs and 50 million euros of ...Desde 8,20 €