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Alstom (C): The Joint Venture Dissolution
Vendiola C.; Ariño, AfricaCaso DG-1357-EDirección estratégicaIn March 1999, Alstom's chairman was reviewing the forecasted results of his company¿s first year of operation and he had plenty of reasons to be proud of the achievements of the company in only oneyear of operation. Alstom was a French giant in the energy and transportation business. Although the results looked very promising, competing in this industry required a strategy. The matter was complicated by GE's unwillingness to continue the license...Desde 5,74 €
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Alstom (C): La disolución de la joint venture
Vendiola C.; Ariño, AfricaCaso DG-1357Dirección estratégicaEn marzo de 1999, el presidente de Alstom revisaba los resultados previstos para el primer año de funcionamiento de su empresa y tenía sobradas razones para estar orgulloso de los logros obtenidos en tan sólo un año. Alstom era un gigante francés en el sector del transporte y de la producción de energía. Aunque los resultados parecían muy esperanzadores, era necesaria una estrategia para competir en ese mercado. El asunto se complicaba debido al...Desde 5,74 €
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635-EDirección estratégicaThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Desde 5,74 €
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635Dirección estratégicaCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Desde 5,74 €
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Hope for Special Hope (C)
Matherne, G. Paul; Goldberg, RebeccaCaso DARDEN-OM-1681-EServicios y operacionesThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Desde 5,74 €
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Coca-Cola Nestlé Refreshments Company (C): Coca Cola's perspective
Ariño, AfricaCaso SM-1633-EDirección estratégicaThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Desde 5,74 €
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Ian Desmond's Dilemma (C)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCaso DARDEN-OM-1576-EServicios y operacionesThis is the third in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent m...Desde 5,74 €
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Coca-Cola Nestlé Refreshments Company (C): La perspectiva de Coca-Cola
Ariño, AfricaCaso SM-1633Dirección estratégicaCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Desde 5,74 €
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Darden Business Publishing Gets Lean (C)
Weiss, Elliott N.; Goldberg, Rebecca; English, AustinCaso DARDEN-OM-1499-EServicios y operacionesThis third part of a three-part case provides an epilogue to the CPI initiative. One year later, the editorial office continues to see positive results.Desde 5,74 €
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Southeastern Mills: The Improvement Journey (C)
Landel, Robert D.; Goldberg, RebeccaCaso DARDEN-OM-1421-EServicios y operacionesAppropriate for courses in operations design and performance management. A Business Process Improvement team has evaluated a different systems design for launching a Lean-Six Sigma improvement journey and selected an advisory firm to implement it into a high-performance workplace system infrastructure. This case is the third of a three-part series with OM-1419 and OM-1420. Students are asked to comment on the final selection of the advisory firm ...Desde 5,74 €