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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635-EDirección estratégicaThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Desde 5,74 €
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635Dirección estratégicaCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Desde 5,74 €
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Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyNota del Instructor DARDEN-OB-1308TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1308Desde 0,00 €
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Strategic Alliances: An Option to Enable Corporate Growth (DGN-648-E)
Ariño, AfricaNota técnica DGN-648-EDirección estratégica, Gobierno corporativoThis technical note presents strategic alliances as a growth option for family businesses. It discusses the advantages and disadvantages of alliances and the most important points to consider at the various stages of the life of an alliance. Together with general considerations applicable to alliances involving any kind of company, it addresses specific issues concerning family businesses in particular.Desde 8,20 €
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The Pharmacy - Teaching Note
Recoder E.; Ariño, AfricaNota del Instructor ASNT-6-EDirección estratégicaDesde 0,00 €
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La farmacia - Nota del Instructor
Recoder E.; Ariño, AfricaNota del Instructor ASNT-6Dirección estratégicaMaterial complementario del caso ASN-19.Desde 0,00 €
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La farmacia
Recoder E.; Ariño, AfricaCaso ASN-73Dirección estratégicaLa familia Galeno atraviesa una situación económica difícil. En este contexto, la Sra. Galeno debe decidir acerca del traslado de su farmacia a un nuevo emplazamiento. Esta publicación está basada en el caso homónimo de los mismos autores.Desde 8,20 €
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Managed Document Services at Xerox: Handle with Care
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1321-ELiderazgo y Dirección de personasThis public-sourced case offers the experiences of a storied American company to set the stage for an analysis of a company that missed some serious trends in the marketplace and a leader’s change reputation within that context. The situation provides an opportunity to explore how to think about and approach a change that involved numerous complex issues such as new products, different competitors, cultural complacency, and people issues. In that...Desde 8,20 €