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El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArtículo ART-1967Marketing, Tecnologías de la informaciónLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Desde 8,20 €
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Converting Old Policies Into New Value
Káganer, Evgeny; Vaast, EmmanuelleArtículo ART-1967-EMarketing, Tecnologías de la informaciónFirms that have social media on the radar most often use formal policies to guide their use in the workplace. This article is based on a study of 40 companies from a variety of industries, sectors and geographies, analyzing comprehensive policy documents that cover a wide range of social media tools and uses. The authors identify 18 recurring policy themes, which can be classified into three general categories: those dealing with risk mitigation;...Desde 8,20 €
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The Long and Winding Road to Monetary Union in Europe (A)
Gual, JordiCaso ASE-372-EEconomíaDesde 8,20 €
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Taxi!
Gual, JordiCaso ASE-401-EEconomíaThis case discusses regulation of the taxi sector in the metropolitan area of Barcelona. The analysis focuses on the economic effects of the regulations affecting fares and entry in the sector.Desde 8,20 €
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World trade and the Uruguay round of the GATT
Gual, Jordi; Taylor G.Caso ASE-338-EEconomíaThis case explores the current agenda for international trade matters. The case describes the main issues at stake in the Uruguay Round negotiations as well as the positions of the main players involved. The case ends in May 1993 before the conclusion of the Uruguay Round and provides background information on international trade issues (GATT, dumping, regionalism, managed trade).Desde 8,20 €
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World trade and the environment
Gual, Jordi; Taylor G.Caso ASE-339-EEconomíaGlobal environmental problems have been the subject of controversy in recent years. After the United Nations Conference on Environment and Development that took place in Rio in 1992,?some agreements have been achieved. But the question remains as to whether the resources needed for environmental control will be forthcoming. Meanwhile, the interests of industrialized countries and developing nations are diverging. This case focuses on trade measur...Desde 8,20 €