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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative
Wei Li; Jing Chen; Hubert PunCaso IVEY-W35264-EDirección estratégicaIn August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company’s chairman and chief executive officer, w...Desde 8,20 €
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCaso IVEY-9B20M047-EDirección estratégicaJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Desde 8,20 €
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PayPal: An e-mail payment system
Marcé, Carmen; Santomá, JavierCaso F-742-EFinanzasPayPal, an e-mail payment system, was planning to establish itself in Europe. The case presents the alternatives available for PayPal's expansion as a banking product. It also explains how e-mail payment systems, and PayPal in particular, worked.Desde 8,20 €
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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCaso IVEY-W26400-EDirección estratégica, MarketingAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisDesde 8,20 €
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JD: E-invoice with Blockchain - Teaching Note
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiNota del Instructor IVEY-8B20M047-EDirección estratégicaTeaching note for product 9B20M047.Desde 0,00 €
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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative - Teaching Note
Hubert Pun; Wei Li; Jing ChenNota del Instructor IVEY-W35265-EDirección estratégicaTeaching note for product W35264.Desde 0,00 €
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OPI de Netscape Corporation: Gestión de riesgo e incertidumbre
Oguledo O.; Santomá, Javier; Subirana Vilanova, BrianCaso SI-95Conocimiento y comunicaciónEste caso analiza los distintos riesgos que corrió Netscape Corporation durante su crecimiento, centrándose en los hechos que tuvieron lugar durante su oferta pública inicial. El caso gira en torno a la decisión de una sociedad de inversiones de comprar acciones. Varios escenarios de ingresos son frustrados por los factores de riesgo que acompañan a la compañía y al sector de Internet en su conjunto.Desde 8,20 €
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Tales of a Trader
Trauffler P.; Santomá, JavierCaso F-785-EFinanzasThis case is an introduction to the monetary markets from the viewpoint of a bank trader. It gives the opportunity to discuss the characteristics of the overnight market, swap market, instruments like the certificate of deposit and repurchse agreements. The case also introduces well known trading techniques such as interest carry trading.Desde 8,20 €
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Artes Gráficas Romero, S.A.
Álvarez, E.; Tàpies, Josep; Santomá, JavierCaso F-592FinanzasEl caso presenta los problemas financieros generados por un mal funcionamiento operativo de una empresa de artes gráficas, y más en concreto, por una mala gestión de «stocks». Se refleja la interrelación entre el control de «stocks» y la política financiera de la empresa. Se pretende efectuar un análisis paso a paso de la situación financiera de la empresa a corto plazo, hasta determinar cuáles son las causas de sus problemas y proponer solucion...Desde 8,20 €
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Alibaba: Launching a Direct Online Retail Model
Wei Li; Jing Chen; Hubert Pun; Junfeng TianCaso IVEY-W28625-EDirección estratégica, MarketingIn May 2021, Alibaba Group Holding Limited (Alibaba), China’s biggest e-commerce company, faced a number of challenges. Alibaba, which operated under a platform business model, was confronted with weakened consumer spending due to the coronavirus pandemic as well as increased competition from JD.com Inc. (JD.com) and other e-commerce entrants. To boost business growth and strengthen Alibaba’s leading position in China’s e-commerce market, Daniel ...Desde 8,20 €