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PayPal: An e-mail payment system
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Reference: F-742-E
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Year: 2002
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Number of pages: 19
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Geographic Setting: Europa (*)
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Publication Date: May 28, 2003
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Source: IESE (España)
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Type of Document: Case
Description
PayPal, an e-mail payment system, was planning to establish itself in Europe. The case presents the alternatives available for PayPal's expansion as a banking product. It also explains how e-mail payment systems, and PayPal in particular, worked.
Learning Objective
The aim of this case is to consider the possible strategies to be implemented by a bank when offering a new product.