Case
Favorite

PayPal: An e-mail payment system

PayPal, an e-mail payment system, was planning to establish itself in Europe. The case presents the alternatives available for PayPal's expansion as a banking product. It also explains how e-mail payment systems, and PayPal in particular, worked.

Collection: IESE (España)
Ref: F-742-E
Format: PDF
Number of pages: 19
Publication Date: May 28, 2003
Language: English, Spanish

What material is included in this case:

Teaching Note Exclusive professors
Other supplements

Description

PayPal, an e-mail payment system, was planning to establish itself in Europe. The case presents the alternatives available for PayPal's expansion as a banking product. It also explains how e-mail payment systems, and PayPal in particular, worked.
Read more
Year: 2002
Geographic Setting: Europa (*)

Learning Objective

The aim of this case is to consider the possible strategies to be implemented by a bank when offering a new product.

PayPal: An e-mail payment system

Options of use
Number of copies
- +
As low as €8.20

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.
You'll be able to order once your profile has been validated.
Add to wishlist

Leave your rating

"PayPal: An e-mail payment system"