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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Is the U.S. Market Cheap or Expensive
Estrada, JavierCaso F-917-EFinanzasKirstin Gibbs suspected the phone call was about to come. It was early April 2016, and with the first quarter just behind them, Andrew Eichmann did in fact call. Given their previous exchange of e mails, she knew that Andrew wanted to meet and had just one question in mind: Is the U.S. market cheap or expensive? Right, like the question had an easy answer.Desde 8,20 €
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Hilton Hotels, Corp.
Estrada, JavierCaso F-711-EFinanzasThis is an introductoy case to the issue of company valuation. It introduces two rather-simple models, such as the dividend-valuation model and the use of P/E ratios. The pros and cons of the differrent versions of these models are analyzed and discussed. Ideal for an introduccion to stock princing early in a Corporate Finance course.Desde 8,20 €
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Automated Hiring at Amazon
Wicks, Andrew C.; Budd, Linnea P.; Moorthi, Ryan A.; Botha, Helet; Mead, JennyCaso DARDEN-E-0470-EÉtica empresarial y Responsabilidad Social CorporativaIn this fictionalized case, the protagonist is the director of talent and recruitment at Amazon and had been in charge of developing an artificial intelligence (AI) hiring tool that could shape the future of recruiting practices throughout the world. However, she begins to question the ethical implications of this tool. While the employees hired via this AI tool were performing exceptionally well, almost all of them were male, and she wonders how...Desde 8,20 €
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCaso DARDEN-E-0471-EÉtica empresarial y Responsabilidad Social CorporativaThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesDesde 8,20 €
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Deutsche Bank and the Road to Basel III
Allayannis, George (Yiorgos); Wicks, Andrew C.; Yemen, Gerry; Dougherty, MatthewCaso DARDEN-F-1695-EFinanzasThis public-sourced case was named the best finance case of 2013 in the 24th annual awards and competition sponsored by The Case Centre. It was designed for and works well in the latter portion of a GEMBA Financial Management and Policies course and in the early stage of a second-year MBA elective Financial Institutions and Markets course. The case is set in mid-2012 as the new co-CEOs of Deutsche Bank are about to speak in an analyst call. Stude...Desde 8,20 €
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0264TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0264Desde 0,00 €
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0366TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0366Desde 0,00 €