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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCaso IVEY-9B16M063-EDirección estratégica, Iniciativa emprendedoraSince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Desde 8,20 €
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Relevant Costs for Decision Making (III): Product Decisions at Capacity
Rosanas, Josep MariaNota técnica CN-144-EContabilidad y controlThis is the third of a three-note series (CN-155-E, CN-143-E and CN-144-E). This note introduces decision rules for situations where the company is working near capacity. The basic rule of contribution per unit of capacity is stated and applied to a variety of situations.Desde 8,20 €
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Relevant Costs for Decision Making (II): Product Decisions at Under Capacity
Rosanas, Josep MariaNota técnica CN-143-EContabilidad y controlThis is the second of a three-note series (CN-155-E, CN-143-E and CN-144-E). This note deals with the use of cost accounting data for decision making purposes. After classifying business decisions between investment and operating decisions, and the latter between pricing and production decisions, the note studies production decisions in situations where the firm is working below production capacity. The special order problem, dropping and adding ...Desde 8,20 €
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PhoneWin: Winning in Rural Markets
S. Ramakrishna Velamuri; Yan Gong; Liman ZhaoCaso IVEY-9B17M096-EDirección estratégica, Iniciativa emprendedoraIn 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By ...Desde 8,20 €
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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Costes y decisiones (II): decisiones de producto a baja capacidad
Rosanas, Josep MariaNota técnica CN-143Contabilidad y controlÉsta es la segunda de una serie de tres notas (CN-155-E, CN-143-E y CN-144-E). Esta nota aborda el uso de datos de contabilidad de costes en la toma de decisiones. Después de clasificar las decisiones de negocio en decisiones de inversión y decisiones operativas, y estas últimas en decisiones de precios y decisiones de producción, la nota estudia las decisiones de producción en aquellas situaciones en las que una empresa trabaja por debajo de la ...Desde 8,20 €
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Análisis de desviaciones de beneficios
Grandes, Mª Jesús; Rosanas, Josep MariaNota técnica CN-164Contabilidad y controlLa nota desarrolla un mètodo de anàlisis de desviaciones de beneficios (previstos versus reales) como paso importante en el proceso de control. Se hace especial hincapié en la necesidad de seleccionar e interpretar la información que se utiliza en dicho análisis.Desde 8,20 €
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Chemblog A.G. (C)
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaCaso C-763-EContabilidad y controlIn the end, Chemblog chose not to make the investment proposed by Quimic, its subsidiary in Spain (see Cases A and B). The subsidiary was forced to abide by the decision of the German head office and thus became the Spanish distributor of Chem 1. Kressing notified Quimic of the decision by e-mail, and expressed the group's satisfaction with the initiative and with the excellent management of the Spanish subsidiary. The only issue that remained wa...Desde 5,74 €
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Chemblog A.G. (A)
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaCaso C-761Contabilidad y control, FinanzasQuimic es la subsidiaria española de la empresa americana Chemblog, con sede central europea en Alemania. A principios de los años noventa, los directores de Chemblog quisieron introducirse en el mercado español. La mejor forma que encontraron para hacerlo fue adquirir un solar e instalar su propia planta de producción. En Quimic deseaban desarrollar un nuevo producto y querían invertir para lograrlo. El caso aborda esta inversión en comparación...Desde 8,20 €
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELiderazgo y Dirección de personasWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Desde 15,00 €