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CVWarehouse (A): Aventuras off-line y on-line en el sector de la selección de personal: Una directora general que cuestiona los viejos modelos mentales y empresariales
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-16Iniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónEn este caso se describe el trabajo de una directora general belga para cambiar los modelos de negocio de dos compañías que ha creado en el sector de los recursos humanos. La primera compañía es una consultora offline de recursos humanos y la segunda es una innovadora iniciativa surgida de la primera y basada en Internet. En el caso se describen sus dificultades para atraer capital riesgo y cómo lo consigue finalmente. Lo que es más importante, ...Desde 8,20 €
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CVWarehouse (A): Offline-and Online-Adventures in the Recruitment Industry: A female CEO who challenges mental and business models
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-16-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónThis FocusCase describes how a female CEO from Belgium is trying to change the business models in the HR industry with the two companies she set up. The first company is an "offline" HR consulting company, while the second one is an innovative spin-off from her first venture and Internet-based. The case decribes how difficult it was for her to attract venture capital, but how she finally succeeds. But more importantly, she runs into a significant...Desde 8,20 €
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Huawei: How Can We Lead the Way?
Ofek, Elie; Tao, Tian; Yin, Eden; Hua Dai, NancyCaso HBS-518071-EMarketingOn September 12, 2017, just as Apple's Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei's Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei's smartphone business. Established in 1987, Huawei was the largest telecom equipment company in the world. Huawei established the CBG in 2012 to focus on Huawei-branded smartphone models, and within five years...Desde 8,20 €
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Ride-Hailing Services: Forecasting Uber's Growth
Ofek, Elie; Muller, Eitan; Libai, BarakCaso HBS-519097-EMarketingDesde 8,20 €
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Emotiv Systems Inc.: It's the Thoughts that Count, Teaching Note
Ofek, Elie; Kindred, NatalieNota del Instructor HBS-511072-EMarketingTeaching Note for 510050.Desde 0,00 €
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elBulli's Magic Recipe - Teaching Note
Prats, Mª JuliaNota del Instructor ET-19-EIniciativa emprendedoraThe restaurant elBulli illustrates Schumpeters innovation concept of creative destruction. In an age-old industry, using the conventional products as a base to create both new dishes and a superb clients experience, elBullis team has reinvented dining blending tradition and technological innovation.Desde 0,00 €
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Hot Wheels: Launching The Mixed Play Experience
Ofek, Elie; Terech, Andres; Tempest Keller, NicoleCaso HBS-521017-EMarketingChris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new "mixed play" product experience that blended familiar Hot Wheels play in the physical world with breakthrDesde 8,20 €
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Luis Canto
Rajaraman, Aarthi; Martín Cabiedes, Luis; Prats, Mª JuliaCaso E-131Iniciativa emprendedoraHasta el accidente (un coche le había arrollado cuando iba en bicicleta) había sido durante seis años un exitoso consultor en Benson & Company. No obstante, después del accidente, y tras ser operado en dos ocasiones, Luis Canto dispuso de un montón de tiempo libre. El accidente le había obligado a revaluar lo que estaba haciendo con su vida y, casi inmediatamente, supo que no se reintegraría a su trabajo en Benson.Desde 8,20 €
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Luis Canto
Rajaraman, Aarthi; Martín Cabiedes, Luis; Prats, Mª JuliaCaso E-131-EIniciativa emprendedoraUp until the accident (in which his bicycle was hit by a car) he had been on a successful, six-year consulting run at Benson & Company. However, post-accident and two surgeries later, Luis Canto had plenty of free time on his hands. The accident had forced him to re-evaluate what he was doing with his life, and almost at once, he knew that he would not go back to the job at Benson.Desde 8,20 €
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Marketing Input and Innovation Strategy
Ofek, ElieCaso HBS-508090-EMarketingThis note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelin...Desde 8,20 €