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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Opinno: Steering the next growth stage of an innovation consultancy
Tatge, Larisa; Bria, Vittoria E.; Prats, Mª JuliaCaso E-236-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasIn 2008, the week that Lehman Brothers collapsed, Pedro Moneo launched the venture Opinno with the goal of changing the way the world of business consultancies worked. His idea was to create a business model in which technology experts, based all over the world, could contribute their knowledge to create optimal solutions for clients. While many consultancies relied on expert networks, Pedro's vision centered on the network itself, and subsequen...Desde 8,20 €
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCaso DARDEN-E-0471-EÉtica empresarial y Responsabilidad Social CorporativaThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesDesde 8,20 €
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0264TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0264Desde 0,00 €
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0366TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0366Desde 0,00 €
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Caffeine with a Conscience - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0327TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0327Desde 0,00 €
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The Meatpacking Factory - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0369TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0369Desde 0,00 €
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Jess Smith and the Design Firm - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0354TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0354Desde 0,00 €