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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipNota del Instructor PT-64-EInnovación y cambio, Servicios y operacionesThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Desde 0,00 €
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCaso OIT-26-EInnovación y cambio, Servicios y operacionesThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Desde 8,20 €
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Tracy Chan: “We Need to Talk”
Jana Seijts; Paul BigusCaso IVEY-9B11C017-ELiderazgo y Dirección de personasTracy Chan, managing director of the Student Learning and Writing Services (SLWS) at St. Charles University in Calgary, Alberta, was faced with a difficult situation. Her newest employee, Michael Hinske, had just e-mailed her a list of faculty members he had contacted to educate on the SLWS writing program offered to graduate students. Chan quickly noticed that the faculty names were of individuals who had already been contacted. There was no ind...Desde 8,20 €
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Fundación "La Caixa": exposiciones de arte
Moscoso, PhilipCaso P-1103Servicios y operacionesCon un presupuesto de 500 millones de euros en 2009, la Fundación "la Caixa" es la tercera fundación privada más grande de Europa. A través de ella, la caja de ahorros "la Caixa" gestiona su Obra Social. El objetivo fundacional de la Fundación es financiar e impulsar actividades de carácter social, educativo, cultural y científico. El presente caso se centra en la vertiente cultural e ilustra la producción de exposiciones de arte por parte de la ...Desde 8,20 €
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €
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eBay España y su comunidad de usuarios
Moscoso, Philip; Lago, AlejandroCaso P-1079Servicios y operaciones, Tecnologías de la informaciónEl caso se centra en cómo eBay involucra a su comunidad de usuarios en todas sus actividades de negocio, desde la toma de decisiones estratégicas hasta la propia operativa. Para ello ha desarrollado una serie de instrumentos de comunicación muy sofisticados. Concretamente, el caso plantea ajustes en los precios de inserción y las comisiones de venta, así cómo mejorar la detección de productos falsos en la plataforma.Desde 8,20 €
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FROGBOX
Michael Valente; Paul BigusCaso IVEY-9B13M037-EDirección estratégica, Iniciativa emprendedoraThe co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder...Desde 8,20 €
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Procurement and Outsourcing
Moscoso, Philip; Lago, AlejandroNota técnica PN-499-EDirección estratégica, Servicios y operacionesEvery firm at some point is faced with a fundamental question: What resources and which activities in the value chain should be supplied in-house? In short, it is the well-known dilemma of "make or buy." This note presents managers with a summary of the keys and opportunities of outsourcing and procurement in order to help them transform these activities into sources of competitive advantage for their companies.Desde 8,20 €
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Allianz: The Iberian Project
Lago, Alejandro; Moscoso, PhilipCaso P-1107-EInnovación y cambio, Liderazgo y Dirección de personas, Servicios y operacionesIn December 2007, the Allianz Group created a special taskforce to study the possible integration of the subsidiaries in Spain and Portugal. The different alternatives to be analyzed ranged from a complete merger of the two companies to sharing only some key back-office operations. Although companies in both countries had similar products and structures, their operational philosophies were rather different, since Spain had decentralized many acti...Desde 8,20 €
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Operational Innovation: Source of Competitive Advantage
Moscoso, PhilipNota técnica PN-438-EServicios y operacionesOperational innovation - not merely continuous improvement - entails the creation of completely new forms of operation, including order management, production and customer service. These innovations, which effect radical improvement in operations, help us put our competitors against the ropes.Desde 8,20 €