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Nuevos tiempos: Haier en Japón (A)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-264Liderazgo y Dirección de personasFundada en 1984 por Zhang Ruimin, CEO actual de la compañía, Haier ha crecido rápidamente y ha pasado de ser una pequeña fábrica de frigoríficos en Qingdao, China, a ser un líder mundial en el sector de los electrodomésticos. Como una de las marcas más valoradas de China, Haier diseña, fabrica y comercializa diversas líneas de electrodomésticos, como frigoríficos, aparatos de aire acondicionado y lavadoras, en más de cien países. Desde 2006 Haier...Desde 8,20 €
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Nestlé's Alliance for YOUth (B)
Reiche, Sebastian; Liao, YuanCaso DPO-439-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 5,74 €
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Enabling Telework Away From Home: Daysk.com
Reiche, SebastianCaso DPO-422-ELiderazgo y Dirección de personasThe case describes Daysk.com's strategy to convince potential corporate clients to implement remote-work policies, in order to expand its market for remote-work solutions. Daysk.com offers a network of workspaces - a desk, a coworking space, a meeting room or a conference facility - that professionals can reserve in real time and access for a specific time slot. It also provides analytics about employees' workspace consumption.Desde 8,20 €
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Nestlé's Alliance for YOUth (A)
Reiche, Sebastian; Liao, YuanCaso DPO-438-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 8,20 €
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Haier India: Aiming for Market Leadership
Lee, Yih-Teen; Reiche, Sebastian; Sánchez-Runde, CarlosCaso DPO-465-ELiderazgo y Dirección de personasSitting face-to-face in their office in the outskirts of Delhi, Song Yujun and Eric Braganza, respectively managing director and president of Haier India, were contemplating their strategic objectives to drive Haier India to become one of the top brands in the Indian white goods market in the years to come. Forming a stable leadership team at the helm of Haier India since 2011, Yujun and Braganza consistently achieved double-digit growth and had ...Desde 8,20 €
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Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCaso DPO-352-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Desde 8,20 €
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Myer and Flanagan (B): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCaso DPO-353-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis two-case series focuses on the challenges of senior executive replacements at the Australian department store Myer. In the late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the previous two years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 201...Desde 5,74 €
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American Express: Deciding on a Hybrid Work Model After the COVID-19 Crisis (B)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCaso DPO-815-EGobierno corporativo, Liderazgo y Dirección de personasIn the fall of 2021, after leading his team through 18 turbulent months of the coronavirus pandemic, Juan Ortiz, CEO of American Express (Amex) in Spain, and his country executive team (CET) had to address what the new way of working would look like for their team in Spain. After a companywide discussion about what the ?new normal? would look like globally, they were faced with determining to what extent, from the perspective of Amex Spain, emplo...Desde 5,74 €
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American Express: Deciding on a Hybrid Work Model After the COVID-19 Crisis (A)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCaso DPO-814-EGobierno corporativo, Liderazgo y Dirección de personasIn the fall of 2021, after leading his team through 18 turbulent months of the coronavirus pandemic, Juan Ortiz, CEO of American Express (Amex) in Spain, and his country executive team (CET) had to address what the new way of working would look like for their team in Spain. After a companywide discussion about what the "new normal" would look like globally, they were faced with determining to what extent, from the perspective of Amex Spain, emplo...Desde 8,20 €
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Richard Debenham in Vienna (B): Between Velvet Divorce and the Sydney Olympics
Reiche, SebastianCaso DPO-122-ELiderazgo y Dirección de personasThis is the second of a three-case series. Richard finally decides to return to Sydney to manage the company' Sydney Olympics program and experiences challenges of readjusting back home, both from a personal and a professional perspective. With the company changing its focus from the European to the Asian market and the Olympics program drawing to an end, Richard once again faces an uncertain future.Desde 5,74 €