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Cyberattack on Abank - Teaching Note
Korinek, Anton; Allayannis, George (Yiorgos)Nota del Instructor DARDEN-F-1979TN-EFinanzasTeaching note for product F-1979Desde 0,00 €
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCaso M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Desde 8,20 €
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Vodafone España y su plan de grandes cuentas (condensado)
Ayala, Ignacio; Villanueva, Julian; Vila, VictorianoCaso M-1237MarketingEl caso describe el programa de grandes cuentas globales de Vodafone y los principales problemas que se plantean en su implementación.Desde 8,20 €
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Microsoft Spain: Major Accounts Program (condensed) (Portuguese Version, Brazil)
Vila, VictorianoCaso M-1236-PBMarketingTwo years after the implementation of a large accounts program in Microsoft Spain, some fine adjustments have been proposed as a result of changes in customer demand, as well as the change produced in some of the competitive elements. Microsoft Spain is studying the possibility of modifying some operational aspects of the large accounts program.Desde 8,20 €
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Microsoft España: el programa de grandes cuentas (condensado)
Vila, VictorianoCaso M-1236MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Desde 8,20 €
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Clifford Chance Spain
Villanueva, Julian; Vila, VictorianoCaso M-1353-EDirección estratégica, Liderazgo y Dirección de personas, Servicios y operacionesIn October 2016, Jaime Velázquez, managing partner of Clifford Chance in Spain ("CC"), was preparing for the monthly partners meeting. Although the firm had managed to successfully navigate the severe economic crisis and was now seeing solid growth, many dark clouds were approaching for the Spanish economy. For starters, the country had been without a government for almost a full year, after the political deadlock resulting from the second genera...Desde 8,20 €
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Artificial Intelligence Here and Now: Managing through Hype and Reality
Korinek, Anton; Spencer, AlexanderCaso DARDEN-OM-1724-EServicios y operacionesWhat tangible use does artificial intelligence (AI) have in a typical business setting? In this fictional case, Viviana Valenty, chief technology officer of e-commerce company Corellia, must decide how to incorporate AI in Corellia’s business model to satisfy its main investor. She considers potential use cases for AI in each of Corellia’s five departments: finance, customer service, marketing, operations and warehouse, and content. Each departme...Desde 8,20 €
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Artificial Intelligence Caselets
Wicks, Andrew C.; Nolan, John; Korinek, Anton; Mead, Jenny; Gillespie, KevinCaso DARDEN-E-0437-EÉtica empresarial y Responsabilidad Social CorporativaThis set of caselets gets to the heart of the ethical issues embedded within the implementation of artificial intelligence (AI) and other advanced forms of automation technology in the workplace. Employee surveillance, customer privacy, replacing workers with machines and programs, using new data-mining techniques in the hiring process, and more—the multilayered dilemmas these new opportunities present increasingly require managers' careful consi...Desde 8,20 €
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Cyberattack on Abank
Korinek, Anton; Allayannis, George (Yiorgos)Caso DARDEN-F-1979-EFinanzasCyberattacks on corporations are an increasingly common phenomenon that imposes significant costs on shareholders, customers, and management. It is instrumental for corporations to both invest in appropriate precautionary security measures and have a comprehensive cybersecurity incident response plan (IRP), led by a skilled incident response team, that defines what procedures to follow. This fictional case is framed from the perspective of Ida ...Desde 8,20 €