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The IndiGo Story: "On Time, Hassle Free"
Weiss, Elliott N.; Yemen, GerryCaso DARDEN-OM-1505-EServicios y operacionesThe airline passenger industry in India was a mess in 2013, but the low-cost carrier IndiGo was making money. This relatively new company had managed to work against the odds and grab market share from longer-established flyers. Still, the weak rupee, depreciated by 15%, was sending a chill wind through the aviation sector, and growth plans would have to include opening new destinations. This meant hiring more employees, opening more ticketing st...Desde 8,20 €
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Preference for Sequences: Rock Loud and Proud Music Set List
Baucells, Manel; Yemen, GerryCaso DARDEN-QA-0856-EAnálisis de decisionesNumerous situations require sequencing objects. Several factors can be taken into account, such as creating contrast, avoiding satiation, satisfying impatience, or managing anticipation and recall. In this case, the music director of a rock and roll band uses sequencing to order a band’s set list for an upcoming concert. Although the lead singer has chosen 15 songs the music director wants to use her expertise in understanding what factors in a s...Desde 8,20 €
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The End of Credit Suisse
Allayannis, George (Yiorgos); Markovic, Boban; Yemen, GerryCaso DARDEN-F-2064-EFinanzasThe case describes the demise of Credit Suisse Group AG (Credit Suisse), along with Credit Suisse's history and its significance for global markets and Switzerland. The case examines key episodes during the past 15 years that point to risk-management lapses, weak corporate governance, and ineffective restructurings. The case also discusses Credit Suisse's financial performance, capital and liquidity metrics over time, and its CEOs' efforts to alt...Desde 8,20 €
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The End of Credit Suisse
Allayannis, George (Yiorgos); Markovic, Boban; Yemen, GerryCaso DARDEN-F-2064FinanzasThe case describes the demise of Credit Suisse Group AG (Credit Suisse), along with Credit Suisse's history and its significance for global markets and Switzerland. The case examines key episodes during the past 15 years that point to risk-management lapses, weak corporate governance, and ineffective restructurings. The case also discusses Credit Suisse's financial performance, capital and liquidity metrics over time, and its CEOs' efforts to alt...Desde 8,20 €
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St. Kizito Clinic Primary Health Care Centre
Clawson, James G.; Amangbo, Chinyelu; Yemen, GerryCaso DARDEN-OB-0908-ELiderazgo y Dirección de personasThis case is useful for introducing the dynamics of not-for-profit marketing and organizational structuring. It reinforces the view of marketing as the range of activities involved in continuing to meet customer needs while generating value in return irrespective of the context—consumer, business-to-business, or nonprofit. It also demonstrates how charitable organizations could be funded as nonprofits but grow into revenue-generating organization...Desde 8,20 €
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Japan's Economics: Abenomics from the Front and Rearview Mirrors
Murphy, Daniel; Yemen, GerryCaso DARDEN-GEM-0150-EEconomíaWhen Kazuo Ueda took the reins as governor of the Bank of Japan (BOJ) in April 2023, he signaled that he would continue the ultra-loose monetary policy that had characterized Japan’s central bank for over a decade. But in 2023 Ueda faced strikingly different macroeconomic conditions than those of his predecessors, including inflation above the BOJ’s target. This case discusses the initial rationale behind “Abenomics”—former Prime Minister Shinzō ...Desde 8,20 €
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCaso M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Desde 8,20 €
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Vodafone España y su plan de grandes cuentas (condensado)
Ayala, Ignacio; Villanueva, Julian; Vila, VictorianoCaso M-1237MarketingEl caso describe el programa de grandes cuentas globales de Vodafone y los principales problemas que se plantean en su implementación.Desde 8,20 €
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So Long to SingleStop? (A)
Isabella, Lynn A.; Yemen, Gerry; Hepler, KentCaso DARDEN-OB-1049-ELiderazgo y Dirección de personasThis case pairing was designed for use in the Darden School’s Global MBA for Executives program in the core Leadership and Organizations course and is also suitable for MBA, EMBA, and Executive Education courses in a module covering transformational leadership or human resources strategy. The field-based case uses the experiences of three managers at a big-box retail distribution center to set the stage for an analysis of transformational leaders...Desde 8,20 €
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCaso DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Desde 8,20 €