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US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Caso DARDEN-S-0332-EDirección estratégicaThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiDesde 8,20 €
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCaso M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Desde 8,20 €
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Vodafone España y su plan de grandes cuentas (condensado)
Ayala, Ignacio; Villanueva, Julian; Vila, VictorianoCaso M-1237MarketingEl caso describe el programa de grandes cuentas globales de Vodafone y los principales problemas que se plantean en su implementación.Desde 8,20 €
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Microsoft Spain: Major Accounts Program (condensed) (Portuguese Version, Brazil)
Vila, VictorianoCaso M-1236-PBMarketingTwo years after the implementation of a large accounts program in Microsoft Spain, some fine adjustments have been proposed as a result of changes in customer demand, as well as the change produced in some of the competitive elements. Microsoft Spain is studying the possibility of modifying some operational aspects of the large accounts program.Desde 8,20 €
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Microsoft España: el programa de grandes cuentas (condensado)
Vila, VictorianoCaso M-1236MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Desde 8,20 €
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Clifford Chance Spain
Villanueva, Julian; Vila, VictorianoCaso M-1353-EDirección estratégica, Liderazgo y Dirección de personas, Servicios y operacionesIn October 2016, Jaime Velázquez, managing partner of Clifford Chance in Spain ("CC"), was preparing for the monthly partners meeting. Although the firm had managed to successfully navigate the severe economic crisis and was now seeing solid growth, many dark clouds were approaching for the Spanish economy. For starters, the country had been without a government for almost a full year, after the political deadlock resulting from the second genera...Desde 8,20 €
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Competitor Acumen: The Heart of Competitor Analysis
Chen, Ming-Jer; Whittle, Mary SummersNota técnica DARDEN-S-0293-EDirección estratégicaThis technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?Desde 8,20 €
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Competitive Dynamics: An Introduction
Chen, Ming-Jer; Whittle, Mary Summers; Baum, DavidNota técnica DARDEN-S-0306-EDirección estratégicaThis technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyadic level, the competitive dynamics perspective provides valuable insights into a firm’s behavior in a variety of competitive situations and contexts.Desde 8,20 €
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US–China Tensions in Class (D): Bruised Feelings
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Caso DARDEN-S-0335-EDirección estratégicaThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiDesde 5,74 €
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US–China Tensions in Class (C): Managing International Diversity in Turbulent Times
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Caso DARDEN-S-0334-EDirección estratégicaThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiDesde 5,74 €