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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Desde 8,20 €
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Reactivos Clínicos, S.A.
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-700-EMarketingDesde 8,20 €
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Puig Doria
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-663MarketingPuig Doria es una prestigiosa joyería de Barcelona, que produce y vende las joyas diseñadas por su titular, Josep Maria Puig Doria. Tras diversos intentos, relativamente infructuosos, de exportar sus joyas, la empresa ha entrado finalmente en contacto con C. Itoh, una gran empresa trading japonesa, quien le ofrece la posibilidad de empezar a exportar a Japón. Tras varias operaciones de prueba y tanteo, los directivos de Puig Doria se preguntan qu...Desde 8,20 €
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Reactivos Clínicos, S.A.
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-700MarketingEl caso describe la evolución de la estrategia comercial de RECLISA desde la fundación de la empresa (1975) hasta junio de 1984, muy especialmente poniendo énfasis en la exportación (cada vez más importante sobre el total de sus ventas). RECLISA es una empresa del sector de alta tecnología en biología, que desarrolla, fabrica y vende reactivos clínicos utilizados por los laboratorios para el diagnóstico de enfermedades tales como el reumatismo. L...Desde 8,20 €
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Puig Doria
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-663-EMarketingPuig Doria is a prestigious Barcelona jeweler that produces and sells the jewels designed by its founder, Josep Maria Puig Doria. Following several relatively fruitless attempts to export its jewels, the company has finally made contact with C. Itoh, a large Japanese trading company, which offers the possibility of exporting to Japan. After some sizing-up and testing operations, the Puig Doria directors ask themselves what action plans they shou...Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana (A)
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1205-EThis case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV from potentially contaminated blood residue. IS...Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1207-EThis epilogue accompanies case number 2080.0. This case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV f...Desde 8,20 €
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Into Local Streets: Maryland National Guard and the Baltimore Riots, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1254-EEconomíaSupplement to case KS1253. On April 19, 2015, Freddie Gray, a young African American male, died while in the custody of the Baltimore Police. In response to his death, which occurred less than a year after a similar incident in Ferguson, Missouri, protestors mobilized daily in Baltimore to vocalize their frustrations, including what they saw as law enforcement's long-standing mistreatment of the African American community. Then, on April 27, foll...Desde 8,20 €
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Fears and Realities: Managing Ebola in Dallas
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1160-EEconomíaIn September 2014, as several West African countries continued to battle a deadly outbreak of the Ebola virus, Dallas, Texas emerged as ground zero for the disease in the U.S. This case recounts how, over the course of three days, Thomas Eric Duncan, who had recently arrived in the city from Liberia, reported twice to Dallas Presbyterian Hospital exhibiting signs of illness. Having sent him home after his first visit, the hospital admitted him af...Desde 8,20 €
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Mission in Flux: Michigan National Guard in Liberia
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1242-EIn summer and fall of 2014, thousands of individuals in Liberia, Sierra Leone, and Guinea contracted the Ebola virus. This outbreak of the deadly disease, which until then had been highly uncommon in West Africa, prompted a major (albeit delayed) public health response on the part of the international community, including an unprecedented commitment made by the United States, which sent almost 3,000 active military soldiers to Liberia. "Mission i...Desde 8,20 €