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How P&G Tripled Its Innovation Success Rate
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106C-EIn the early 2000s, faced with an alarming gap between its growth goals and what its innovation pipeline was delivering, Procter & Gamble created a "new-growth factory"-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market. The resulting innovations range from a 33-cent razor for customers in emerging economies to Tide Dry Cleaners-establishments with drive-through window...Desde 8,20 €
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How P&G Tripled Its Innovation Success Rate (Spanish version)
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106CDirección estratégicanew-business-creation groups, entrepreneurial "guides" to help them, an innovation manual, a disruptive-innovation "college," and more. They also offer six lessons for leaders seeking to set up new-growth factories of their own. Although the factory is still ramping up, its early successes suggest that collective creativity can be managed-and can generate sustainable sources of revenue growth no matter how big a company becomes.Desde 8,20 €
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Eurostop KB
Huete, Luis María; Morgan, IvorCaso P-780-EServicios y operacionesThis case describes a new Swedish multi-service concept. The case is set in central Sweden and describes the prototype unit fo ten or eleven planned for Sweden. The concept itself aims to provide one-stop services "for people on the move". These services form a wide range: hotel, gas station, post office, stores, restaurants, offices, teleconferencing and seminar room. The prototype nature of the subject allows for an examination of the market se...Desde 8,20 €
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Bekaert
Morgan, Ivor; Roure, JuanCaso P-834Servicios y operacionesEn 1983, Karel Vinck fue nombrado nuevo jefe ejecutivo de N.V. Bekaert S.A., una empresa que fabricaba productos de acero. La competencia en su mercado era muy alta, y la demanda de cable era entre estable y decreciente. A causa de estas condiciones del mercado y de que los clientes pedían mayor calidad, Vinck decidió lanzar un programa a nivel de toda la empresa para implantar principios de calidad total. Este caso presenta los motivos principal...Desde 8,20 €
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