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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15AS054Dirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Determinants of Valuation Multiples: Companies in the Toy Industry in 2005
Palencia, LuisCaso C-741-EFinanzasThe case presents information in four companies in the toy industry in 2005. The purpose is to ilustrate the calculation, adjustment and interpretation of multiples (basically, PER and P/B) for purposes of valuation.Desde 8,20 €
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCaso IVEY-W30794-EDirección estratégica, MarketingIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Desde 8,20 €
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Baggout: Growing a Social Curation Start-Up
Safal Batra; Sandeep PuriCaso IVEY-9B16M086-EDirección estratégica, Iniciativa emprendedoraThe two co-founders of India’s online retail aggregator Baggout needed to come up with some ideas that would create new growth for their company. Baggout’s e-shopping website had been operational for two and a half years, and during that time, the start-up had enjoyed considerable success in the highly competitive and rapidly growing online retail market. The two partners wanted to establish a strategic growth plan for the upcoming year in 2016, ...Desde 8,20 €
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Rx Pharmacy: Physical versus Online Options
Sandeep Puri; Siddhant PuriCaso IVEY-9B16M115-EDirección estratégicaIn May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers an...Desde 8,20 €
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Paytm: Targeting More Pockets for Its Mobile Wallet
Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish ChatterjeeCaso IVEY-9B16M026-EDirección estratégica, Iniciativa emprendedoraPaytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a...Desde 8,20 €
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The Making of CERAN Avignon: The case plan
Palencia, LuisCaso ASN-63-EConocimiento y comunicaciónThis case was written for use in the case writing course of the International Faculty Program. The case is to be used after workshops in which participants practice the design of the opening paragraph, its difficulty, the structure of the case and the choice of exhibits. This is a case about how to write a case. It is based on a real IESE case study, "RELE Rouen: Language Immersion in Normandy," ASN-58-E.Desde 8,20 €
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Morgan Components - Teaching Note
Palencia, Luis; Fernández, AlbertNota del Instructor CT-18-EContabilidad y controlThis teaching note offers a guide to instructors in the classroom use of case C-730-E, "Morgan Components." "Morgan Components" is a case about costs. It addresses a wide range of issues and so is highly versatile. The teaching note suggests possible analyses and approaches for using the case in different programs and courses.Desde 0,00 €
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Biosafety Level Logistics (BLL)
Duro, Miguel; Grandes, Mª Jesús; Palencia, LuisCaso C-803-EContabilidad y controlBiosafety Level Logistics (BLL) was a Swiss company specialized in providing biosecurity logistic services to other companies. In 2020, BLL obtained a five-year contract to provide bio-secure transportation services to several Swiss research centers specialized in the development of vaccines. To offer this service, BLL had to buy ten refrigerated trucks that had been meticulously adapted to transport the vaccines, forcing the company to decide on...Desde 8,20 €