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Sarva Pharmaceuticals: International Expansion to Myanmar
Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik NalamothuCaso IVEY-9B20A016-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2019, the managing director of Sarva Pharmaceuticals Private Limited, a pharmaceutical company based in India, was considering an expansion of his company by entering the growing pharmaceutical market in Myanmar. He needed to identify the best way to execute this expansion plan, assess whether his company’s product range was adequate and suitable for the Myanmar market, prepare for possible risks and cross-cultural marketing issues, and plan t...Desde 8,20 €
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Pepperfry.com: Marketing to Manage Customer Experience
Gaganpreet Singh; Sandeep Puri; Sanjit Kumar RoyCaso IVEY-9B17A034-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2016, Pepperfry.com (Pepperfry) was India’s leading online retailer of furniture and home products. As a pioneer in the online furniture and furnishings space, Pepperfry had a first-mover advantage that led to the achievement of significant milestones within a short period. Online marketing, however, involved distinct challenges compared with traditional marketing practices. Improving customer experience at the different stages of a consumer’s...Desde 8,20 €
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCaso IVEY-W30794-EDirección estratégica, MarketingIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Desde 8,20 €
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GCS Consulting: Should Corporate or Personal Interests Come First
Surinder Batra; Sandeep PuriCaso IVEY-9B15M042-EDirección estratégica, Iniciativa emprendedoraIn recent years, the critical function of expanding GCS Consulting’s information technology consulting business had lost priority as the managing director of the firm was increasingly preoccupied with World Bank engagements as an IT consultant. He was aware of the immense potential in new areas of consulting and changing business models. However, he was also conscious of the investment of time, effort and finances that would be required on his pa...Desde 8,20 €
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Baggout: Growing a Social Curation Start-Up
Safal Batra; Sandeep PuriCaso IVEY-9B16M086-EDirección estratégica, Iniciativa emprendedoraThe two co-founders of India’s online retail aggregator Baggout needed to come up with some ideas that would create new growth for their company. Baggout’s e-shopping website had been operational for two and a half years, and during that time, the start-up had enjoyed considerable success in the highly competitive and rapidly growing online retail market. The two partners wanted to establish a strategic growth plan for the upcoming year in 2016, ...Desde 8,20 €
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Whirlpool and the Built-in Appliance Industry in India
Sandeep Puri; Adeshwar Raja Balaji Prasad; Natarajan ANC; Parasaran VS; Sashikanth Yenika; Vijay Kumar VennaCaso IVEY-9B13M082-EDirección estratégica, MarketingIndia’s real estate boom led to the built-in appliances industry’s biggest opportunity. In 2010 and 2011, a total of 533,954 residential units were launched in seven top cities: Mumbai, National Capital Region, Pune, Kolkata, Bengaluru, Chennai and Hyderabad. As the market evolved and demand increased, investments and improvements in infrastructure, software, education, work force, installation, after-sales service, logistics were guaranteed to o...Desde 8,20 €
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Coca-Cola India's Frozen Dessert Plan Heats Up Competition
Sandeep Puri; Shreya Gupta; Archit KackerCaso IVEY-9B18A050-EMarketingIn November 2017, Coca-Cola India Private Limited (Coca-Cola India) laid out a plan for the next summer-the introduction of a whipped frozen fruit dessert. Minute Maid Perfect Fruit, which Coca-Cola India planned to launch in India's top 10 cities in 2018, was to be an extension of the company’s Minute Maid brand. Coca-Cola India also intended to expand Maaza, its fruit drink brand, with two new variants. These extensions were to be part of the c...Desde 8,20 €