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Burro: Tools for a Better Life in Ghana
Nicole R.D. Haggerty; Francis Ayensu; Amy Lin; Caleb Chan; Michelle YickCaso IVEY-9B18M049-EDirección estratégica, Iniciativa emprendedoraBurro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future....Desde 8,20 €
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The Linda Dor: Building a Culture of Customer Satisfaction
Nicole R.D. Haggerty; Mark Boadu; Allie Zuccon; Zoe WoodsCaso IVEY-9B18C014-ELiderazgo y Dirección de personasThe general manager of operations and interim general manager of human resources at Linda Dor Restaurant and Rest Stop (Linda Dor) was facing challenges recruiting, training, and retaining staff at the lower levels of the organization. These customer-facing positions, which include wait staff, cashiers, and runners, are responsible for delivering the high level of customer service enshrined in Linda Dor Enterprises’ corporate values. Providing a ...Desde 8,20 €
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iSpace: Expanding a Start-Up Hub for West African Entrepreneurs - Teaching Note
Nicole R.D. Haggerty; Darkwah Joseph Asante; Emma Hogeterp; Ali Beres; Hui FangNota del Instructor IVEY-8B18M097-EDirección estratégicaTeaching note for product 9B18M097.Desde 0,00 €
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eLengo: Building Business Models to Address Macro-Opportunities (A)
Nicole R.D. Haggerty; Trevor WrightCaso IVEY-9B19E014-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónBy the end of 2018, a recent business program graduate had found that his first social enterprise had been a success, and he wanted to start his next venture in the Kenyan agricultural market. He identified three challenges in this area—climate change, laDesde 8,20 €
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Feed Green Ethiopia Exports: Stabilizing Product Quality and Price
Nicole R.D. Haggerty; Carmen Leung; Jensen Liu; Katherine TanCaso IVEY-9B18M102-EDirección estratégica, Iniciativa emprendedoraIn mid-2015, the managing director of Feed Green Ethiopia Exports PLC (FGE), one of Ethiopia's leading export companies, faced a pivotal decision. FGE specialized in herbs and spices, and the price of one of FGE's major products, paprika, had skyrocketed in the past six months. As a result, FGE had sustained a massive loss. This problem had taken a toll on FGE's profitability, and the company's future was on the line. The managing director needed...Desde 8,20 €
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Leisure Gardens: Expanding a Tourism Business in Ghana
Nicole R.D. Haggerty; Jenny Min; Gena Zheng; Christine WardCaso IVEY-9B18M125-EDirección estratégica, Iniciativa emprendedoraThe owner of Leisure Gardens, a restaurant and accommodation business in a small town in Ghana, faced problems with his business. Approximately 40 per cent of his restaurant customers were paying on credit and not paying on time, causing cash flow problems. His sole employee was unreliable, often absent when the restaurant was busy. This two-part problem hindered the restaurant's success and owner’s ability to expand the business. Moreover, the o...Desde 8,20 €
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iSpace: Expanding a Start-Up Hub for West African Entrepreneurs
Nicole R.D. Haggerty; Darkwah Joseph Asante; Emma Hogeterp; Ali Beres; Hui FangCaso IVEY-9B18M097-EDirección estratégica, Iniciativa emprendedoraiSpace, a start-up hub that focused on women in technology, was founded in 2013 in Ghana’s capital, Accra, and provided space, technology, and funding to 62 entrepreneurs. In May 2017, the co-founder wanted to expand the business to maximize social impact by empowering a greater number of entrepreneurs who lacked technical skills, emotional support, and access to funding. iSpace had four strategies to choose from to meet its goal: create new prog...Desde 8,20 €
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For the Love of Good Food: The pLateTrace Project (B)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCaso IVEY-9B09E007-EDirección estratégica, Iniciativa emprendedora, Marketing, Tecnologías de la informaciónThis (B) case to For the Love of Good Food: The pLateTrace Project (A), product #9B09E006, allows students to synthesize their findings and assessments from the (A) case to recommend a viable, financially sustainable technology-based solution that generates long-term benefits for the multiple parties who would be involved. Given the current focus on local food and environmental responsibility, pLateTrace is a very relevant case that raises awaren...Desde 5,74 €
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What We Can Learn From High Value Indian Outsourcers
Nicole R.D. HaggertyArtículo IVEY-9B11TE04-EDirección estratégicaFor the past decade, Indian outsourcing firms have talked about “moving up the value chain” as a way of enhancing their service offerings, protecting their outsourcing dominance, and increasing their opportunities for profitability. These long-term moves have important implications for client firms, since they imply a shift in how client firms and business leaders engage with these outsourcers. While Indian outsourcers have prepared for this shif...Desde 8,20 €
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Cool Pastures Dairy: Kenya's Changing Milk Market (A), (B) and (C) - Teaching Note
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungNota del Instructor IVEY-8B13M044-EDirección estratégica, Iniciativa emprendedoraTeaching note for products 9B13M044, 9B13M045 and 9B13M046.Desde 0,00 €