Burro: Tools for a Better Life in Ghana

Description

Burro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future.

Learning Objective

This case is designed for undergraduate courses focused on strategy, entrepreneurship, and international business. The focus of the case is the qualitative and quantitative assessments of two growth options. After completing this case, students will be able to ·calculate and interpret basic financial metrics; ·understand the start-up landscape in Ghana; ·decide between trade-offs in a case setting; ·apply the quantitative concepts of break-even, return on investment, and payback; and ·apply qualitative concepts to prioritize and allocate financial, human, and research and development resources to meet the needs of a start-up business in a booming market.

Keywords

Female Entrepreneur Growth strategy Quantitative analysis Sustainability