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Mate1.com: Digital Dating Dilemma
Derrick Neufeld; Charles Wasserman; Dharsana Vijayaratnam; Thomas Yuk; Sharon Bir; Deb ElkinkCaso IVEY-9B17E015-EIniciativa emprendedora, Tecnologías de la informaciónIn 2017, a successful online dating company, Mate1.com, based in Montreal, was pursuing a two-year goal of increasing revenue by 50 per cent and net operating margin by 15 per cent. However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor—or was it time to divest and sell the ...Desde 8,20 €
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Furniture Bank: Entrepreneurial Growth in the Social Sector
Derrick Neufeld; Yasser RahrovaniCaso IVEY-9B16E040-EIniciativa emprendedora, Tecnologías de la informaciónIn 2015, the executive director of Furniture Bank had successfully managed the Toronto social-service agency by turning a $300,000 net loss two years prior into a $100,000 net income. He had employed a variety of strategies and information technologies to integrate and rationalize business processes that resulted in significant productivity and performance improvements. However, Furniture Bank, which collected unneeded furnishings from donors and...Desde 8,20 €
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LEGO, Teaching Note
Thomke, Stefan; Rivkin, Jan W.Nota del Instructor HBS-614008-ETeaching Note for 614008.Desde 0,00 €
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Mafiaboy
Derrick NeufeldCaso IVEY-9B10E020-ETecnologías de la informaciónThis case opens with a fictitious yet common situation of a corporate executive who is uncertain how to respond to a distributed denial of service (DDoS) attack. It provides some anecdotes and statistics relating to DDoS attacks, and then briefly tells the story of Michael Calce, nicknamed Mafiaboy, who as a young teen effectively launched attacks that shut down companies such as Amazon, CNN, Dell, eBay and Yahoo! The basic DDoS process is explai...Desde 8,20 €
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Mustang Music (A)
Derrick NeufeldCaso IVEY-9B10E009-EGobierno corporativo, Iniciativa emprendedoraMustang Music (A) and (B) cases introduces students to data modeling, database implementation and database querying.Desde 8,20 €
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Mustang Music (B)
Derrick NeufeldCaso IVEY-9B10E010-EGobierno corporativo, Iniciativa emprendedoraThis supplement to Mustang Music (A), product #9B10E009, introduces students to data modeling, database implementation and database querying.Desde 5,74 €
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Innovation at Mahindra & Mahindra (B)
Thomke, Stefan; Luthra, Briana DoerrCaso HBS-609067-EServicios y operacionesSupplement to 609-065Desde 5,74 €
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CAA Roadside APP
Derrick NeufeldCaso IVEY-9B10E022-ETecnologías de la informaciónThis case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of loc...Desde 8,20 €
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OpenText Corporation
Derrick NeufeldCaso IVEY-9B10E021-ETecnologías de la informaciónThis case focuses on Open Text, a Canadian software development firm that offers enterprise class, knowledge management tools. Three major customer implementations of Open Text software tools are described: Hyatt Hotels created an effective centralized meeting platform and improved customer service; Siemens AG dramatically improved its routine workflow processes; and EnCana sped up information access using a map-based interface to its document re...Desde 8,20 €
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Innovation Magic
Thomke, Stefan; Randal, JasonCaso HBS-612099-EServicios y operacionesWhy do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that some professional magicians are constantly under pressure to come up with new "effects" that will wow the audience and ultimately result in a transformational customer experience. A...Desde 8,20 €