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    CAA Roadside APP

    Derrick Neufeld

    • Reference: IVEY-9B10E022-E

    • Year: 2010

    • Number of pages: 2

    • Geographic Setting: Canada

    • Publication Date: Dec 13, 2010

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Other Services;

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    Description

    This case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of location-based technology that is built into the iPhone. Discussion questions invite students to consider the business benefits of developing mobile apps, tradeoffs involved in choosing one development platform over another, and long-term positive and negative impacts of the diffusion of mobile location-based technologies.

    Keywords

    Computer Applications Mobile Communication Industry Service quality