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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCaso IVEY-9B15E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Desde 8,20 €
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Lew Wasserman and the Motion Picture Industry
Gurses K.; Ferraro, FabrizioCaso DG-1494-EIniciativa emprendedoraLew Wasserman achieved a position of immense power in the movie industry and in the political arena. Before him, old-time moguls like Louis B. Mayer and Jack Warner, had exerted enormous power within their particular domains, but none of them had been able to move outside of the confines of the motion picture industry. Wasserman became enormously powerful in the 1950s, as both an agent and a producer, moving beyond Hollywood to dominate the emerg...Desde 8,20 €
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Diesel SpA: Creatividad y crecimiento en el sector de la moda (B)
Baldo, Andrea; De Agostin, Luca; Ferraro, FabrizioCaso DG-1497MarketingEl caso Diesel SpA (B), situado en 2005, analiza la evolución de la compañía entre 2000 y 2005 y brinda la oportunidad de discutir sobre los retos ligados a la sostenibilidad a largo plazo de un posicionamiento estratégico en el sector de la moda.Desde 5,74 €
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Diesel SpA: Sustaining Growth in the Fashion Industry (B)
Baldo, Andrea; De Agostin, Luca; Ferraro, FabrizioCaso DG-1497-EMarketingThe Diesel SpA (B) case, set in 2005, discusses the evolution of the company between 2000 and 2005, and provides an opportunity to discuss the challenges associated with the long term sustainability of strategic positioning in the fashion industry.Desde 5,74 €
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Diesel SpA: Creatividad y crecimiento en el sector de la moda (A)
Baldo, Andrea; De Agostin, Luca; Ferraro, FabrizioCaso DG-1496MarketingEn el año 2000, Renzo Rosso, fundador y consejero delegado de la compañía de ropa italiana Diesel, se preguntaba si la estrategia de la compañía podía contribuir a prolongar su crecimiento en el nuevo milenio. En dicho año, la marca Diesel se había convertido en una de las más populares del sector de los vaqueros de diseño, pero Rosso debía considerar en esos momentos si el posicionamiento en el mercado podía sostenerse a largo plazo y si debería...Desde 8,20 €
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Diesel SpA: Sustaining Growth in the Fashion Industry (A)
Baldo, Andrea; De Agostin, Luca; Ferraro, FabrizioCaso DG-1496-EMarketingIn 2000, Renzo Rosso, the founder and CEO of the Italian apparel company Diesel, is wondering whether the company's strategy can help it grow in the millennium. By 2000, the Diesel brand had become one of the hottest in the denim fashion segment, but Rosso now needs to consider whether their current market positioning is sustainable in the long term and whether they should invest more in their retail operations. He also needs to consider how the...Desde 8,20 €
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Amazon in China
Ning Su; Ming Dong; Amy Ni; Anna FuCaso IVEY-9B21M062-EDirección estratégicaAmazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China bDesde 8,20 €
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCaso IVEY-9B16E036-EDirección estratégica, Iniciativa emprendedoraAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Desde 8,20 €
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCaso IVEY-9B16ES036Dirección estratégica, Iniciativa emprendedoraAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Desde 8,20 €
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Crear y nutrir tu red: El arte de construir relaciones mutuametne beneficiosas a largo plazo
Neill, Conor; Ferraro, FabrizioNota técnica SMN-676Iniciativa emprendedora, Liderazgo y Dirección de personasEl networking es el arte de construir relaciones mutuamente beneficiosas a largo plazo, y esta nota describe qué pueden hacer las redes sociales y qué es, y qué no, el networking. Además, te ofrecemos siete sugerencias para comenzar a construir tu propia red de contactos.Desde 8,20 €