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Sales Force Integration at FedEx Series (A-E), Teaching Note
Godes, David B.Nota del Instructor HBS-508073-EMarketingTeaching Note for [506029], [506030], [506031], [506032], and [506033].Desde 0,00 €
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La integración de los equipos de venta en FedEx (E)
Godes, David B.Caso HBS-513S35MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Desde 5,74 €
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Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCaso IVEY-9B16M002-EDirección estratégica, Iniciativa emprendedoraJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Desde 8,20 €
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Joyus - Building an Organizational Structure for Scale
Matthew Wong; Darren MeisterCaso IVEY-9B16M003-EDirección estratégica, Iniciativa emprendedoraJoyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to stru...Desde 8,20 €
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Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCaso IVEY-9B17M053-EDirección estratégica, Iniciativa emprendedoraIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Desde 8,20 €
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Desde 5,74 €
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Desde 5,74 €
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ENSR International, Teaching Note
Godes, David B.Nota del Instructor HBS-503094-EMarketingTeaching Note for (9-503-075).Desde 0,00 €
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCaso HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Desde 8,20 €
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Polaris 2008
Darren Meister; Rua-Huan TsaihCaso IVEY-9B08E011-EDirección estratégica, Tecnologías de la informaciónThe chairman of Taiwan-based Polaris Securities Co. Ltd. (Polaris Securities), announced approval of Polaris' investment plans in Singapore, Vietnam and Abu Dhabi. The chairman's name was known in Taiwan as synonymous with innovation and entrepreneurship. He had experienced great success in launching an information technology strategy and related complementary assets for online stock trading and online transactions. With a prominent performance, ...Desde 8,20 €