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Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCaso IVEY-9B16M002-EDirección estratégica, Iniciativa emprendedoraJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Desde 8,20 €
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Joyus - Building an Organizational Structure for Scale
Matthew Wong; Darren MeisterCaso IVEY-9B16M003-EDirección estratégica, Iniciativa emprendedoraJoyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to stru...Desde 8,20 €
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Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCaso IVEY-9B17M053-EDirección estratégica, Iniciativa emprendedoraIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Desde 8,20 €
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Polaris 2008
Darren Meister; Rua-Huan TsaihCaso IVEY-9B08E011-EDirección estratégica, Tecnologías de la informaciónThe chairman of Taiwan-based Polaris Securities Co. Ltd. (Polaris Securities), announced approval of Polaris' investment plans in Singapore, Vietnam and Abu Dhabi. The chairman's name was known in Taiwan as synonymous with innovation and entrepreneurship. He had experienced great success in launching an information technology strategy and related complementary assets for online stock trading and online transactions. With a prominent performance, ...Desde 8,20 €
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Mindfulness Is Demotivating
Hafenbrack, Andrew; Berinato, ScottArtículo HBS-F1901B-EThough the research on meditation and mindfulness is almost universally positive, a new study points to a potential downside of being present in the moment: A significant decrease in motivation. Yet, surprisingly, the inspirational dip appeared to have no impact on task performance.Desde 8,20 €
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Corporate Wellness Programs Make Us Unwell
Spicer, Andre; Berinato, ScottArtículo HBS-F1505B-EHas our obsession with health gone too far? A researcher explains why efforts to encourage employees to meet the new ideal of fitness may backfire.Desde 8,20 €
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Plantations Practiced Modern Management
Rosenthal, Caitlin; Berinato, ScottArtículo HBS-F1309D-EDetailed accounting records from the 19th century reveal that U.S. and West Indian slaveholders used scientific management techniques to run their operations.Desde 8,20 €
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Sometimes, Less Innovation Is Better
Aversa, Paolo; Berinato, ScottArtículo HBS-F1703B-EIniciativa emprendedoraIf your industry is in turmoil, your instinct might be to double down on innovation so that your firm can get ahead of all the change. But new research from a team led by a professor from City University of London suggests you might want to hold off. Its study of innovation in Formula 1 racing showed that when car technologies were undergoing rapid shifts, the teams that produced very basic vehicles outperformed the rest.Desde 8,20 €
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KKBOX.com
Darren Meister; Soe-Tsyr YuanCaso IVEY-9B11D012-EServicios y operacionesThis case describes the strategic internationalization options of a Taiwan-based digital music service provider, KKBOX.com. KKBOX was the first independent profitable digital music service provider in the world, with several factors having contributed to its profitability. While KKBOX looked for growth, service internationalization made it increase its involvement in international operations through adapting its strategy, resources, and structure...Desde 8,20 €
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Life's Work: David McCullough
McCullough, David; Berinato, ScottArtículo HBS-R1301N-EDavid McCullough, historian and author of the Pulitzer Prize-winning Truman and John Adams, on what the history of leadership means for managers today.Desde 8,20 €