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Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCaso IVEY-9B16M002-EDirección estratégica, Iniciativa emprendedoraJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Desde 8,20 €
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Orbea
Grandes, Mª Jesús; Ormazabal, GaizkaCaso C-773Contabilidad y controlEn 2002, Orbea se plantea fabricar bicicletas de marca blanca para una gran superficie. El objetivo del caso es que los alumnos aprendan a incorporar en el análisis de costes el impacto que una decisión determinada podría tener en los costes fijos de la empresa. En concreto, el caso sirve para examinar cómo debería analizarse, en términos de costes diferenciales, el incremento en las necesidades de financiación del activo circulante de la empresa...Desde 8,20 €
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Biosafety Level Logistics (BLL)
Duro, Miguel; Grandes, Mª Jesús; Palencia, LuisCaso C-803-EContabilidad y controlBiosafety Level Logistics (BLL) was a Swiss company specialized in providing biosecurity logistic services to other companies. In 2020, BLL obtained a five-year contract to provide bio-secure transportation services to several Swiss research centers specialized in the development of vaccines. To offer this service, BLL had to buy ten refrigerated trucks that had been meticulously adapted to transport the vaccines, forcing the company to decide on...Desde 8,20 €
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Análisis de desviaciones de beneficios
Grandes, Mª Jesús; Rosanas, Josep MariaNota técnica CN-164Contabilidad y controlLa nota desarrolla un mètodo de anàlisis de desviaciones de beneficios (previstos versus reales) como paso importante en el proceso de control. Se hace especial hincapié en la necesidad de seleccionar e interpretar la información que se utiliza en dicho análisis.Desde 8,20 €
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Joyus - Building an Organizational Structure for Scale
Matthew Wong; Darren MeisterCaso IVEY-9B16M003-EDirección estratégica, Iniciativa emprendedoraJoyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to stru...Desde 8,20 €
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Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCaso IVEY-9B17M053-EDirección estratégica, Iniciativa emprendedoraIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Desde 8,20 €
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Controlia
Grandes, Mª Jesús; Palencia, LuisEjercicio CE-29-EContabilidad y controlThis is a basic introductory exercise to help participants understand the nature and meaning of concepts such as assets, liabilities, equity, revenue, expenses, and accrual-based accounting.Desde 8,20 €
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Polaris 2008
Darren Meister; Rua-Huan TsaihCaso IVEY-9B08E011-EDirección estratégica, Tecnologías de la informaciónThe chairman of Taiwan-based Polaris Securities Co. Ltd. (Polaris Securities), announced approval of Polaris' investment plans in Singapore, Vietnam and Abu Dhabi. The chairman's name was known in Taiwan as synonymous with innovation and entrepreneurship. He had experienced great success in launching an information technology strategy and related complementary assets for online stock trading and online transactions. With a prominent performance, ...Desde 8,20 €
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Laboratorios Dermolán
Palencia, Luis; Grandes, Mª JesúsEjercicio CE-25-EContabilidad y controlIn 2011, Laboratorios Dermolán was a company that researched, developed and manufactured medicines to treat skin pathologies. It had been founded in Barcelona in 1970. Until 2008, it had also been involved in selling the products, with as many as 32 sales agents. Reduced margins due to increasing pressure on public health care spending and the limited competitiveness of some of its products led the company to begin recording losses in 2005.Desde 8,20 €
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Transaction Analysis: the Balance Sheet
Grandes, Mª Jesús; Palencia, LuisEjercicio CE-30-EContabilidad y controlThis exercise is divided into three parts in order to introduce and encourage reflection on basic concepts and items in a balance sheet: assets, liabilities, net equity, loss of value of assets, bookkeeping, and valuation, among others.Desde 8,20 €