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iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCaso IVEY-9B21M047-EDirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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Walmart's Flipkart Acquisition: A Showstopper Deal
Tulsi Jayakumar; Sushmita SrivastavaCaso IVEY-9B19M095-EDirección estratégicaIn May 2018, Walmart Inc. (Walmart) announced its acquisition of a 77 per cent stake in the Indian e-commerce company Flipkart India Pvt. Ltd. (Flipkart). It was the largest acquisition of an Indian company and the world's largest purchase of an e-commercDesde 8,20 €
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iD Fresh Food: Scripting a Fresh Story (Spanish version)
Tulsi JayakumarCaso IVEY-W29514Dirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCaso IVEY-9B19M042-EDirección estratégica, Iniciativa emprendedoraIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Desde 8,20 €
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SACD
Simon ParkerCaso IVEY-9B11M027-EDirección estratégica, Iniciativa emprendedoraGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Desde 8,20 €
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Cooptex: Reinventing Itself - Teaching Note
Tulsi JayakumarNota del Instructor IVEY-8B17M091-EDirección estratégicaTeaching note for product 9B17M091.Desde 0,00 €
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The Mark News
Simon Parker; Mitchell PrawCaso IVEY-9B10M056-EDirección estratégica, Iniciativa emprendedoraThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Desde 8,20 €
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisNota del Instructor IVEY-W28371-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W28370.Desde 0,00 €
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCaso IVEY-9B19M061-EDirección estratégica, Iniciativa emprendedoraIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fDesde 8,20 €
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India's Demonetization: Purging Black Money - Teaching Note
Tulsi JayakumarNota del Instructor IVEY-8B17M179-EDirección estratégicaTeaching note for product 9B17M179.Desde 0,00 €