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Case

The Mark News

By Simon Parker / Mitchell Praw

Entrepreneurship

The founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B10M056-E

Format: PDF

Number of pages: 6

Publication Date: Aug 17, 2010

Language: English

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Description

Year: 2010

Geographic Setting: Canada

Industry Setting: Arts, Entertainment, Sports and Recreation;

The Mark News

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The Mark News

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The Mark News

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