Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCaso IVEY-9B19M061-EDirección estratégica, Iniciativa emprendedoraIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fDesde 8,20 €
-
Fixing Discrimination in Online Marketplaces
Fisman, Ray; Luca, MichaelArtículo HBS-R1612G-ETecnologías de la informaciónOnline marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of internet commerce, the relative anonymity of transactions did make it harder for participants to discriminate. But as listings began to include photos, names, and other means of identification, bias emerged in areas ranging from labor markets to credit applications to hous...Desde 8,20 €
-
Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCaso IVEY-9B19M042-EDirección estratégica, Iniciativa emprendedoraIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Desde 8,20 €
-
Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCaso HBS-920049-EDesde 8,20 €
-
Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCaso HBS-916004-EDesde 5,74 €
-
SACD
Simon ParkerCaso IVEY-9B11M027-EDirección estratégica, Iniciativa emprendedoraGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Desde 8,20 €
-
-
Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelNota del Instructor HBS-912021-ETecnologías de la informaciónTeaching Note for 912019 and 912020.Desde 0,00 €
-
The Mark News
Simon Parker; Mitchell PrawCaso IVEY-9B10M056-EDirección estratégica, Iniciativa emprendedoraThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Desde 8,20 €
-
The Role of Experiments in Organizations
Luca, MichaelNota del Instructor HBS-920044-EThis note outlines the structure and content of a four-class module-The Role of Experiments in Organizations-that is designed to introduce students to the role of experimental methods in managerial decisions.Desde 0,00 €