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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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Petrobras in Ecuador (B)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCaso HBS-309108-EDesde 5,74 €
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Pemex (B): The Rebound
Musacchio, Aldo; Maurer, Noel; Cuellar, Regina GarciaCaso HBS-713052-EEconomíaSupplement for case 713051Desde 5,74 €
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Banco Ciudad (B): Transformation at Work
Musacchio, Aldo; Herrero, Gustavo A.; Scott, CintraCaso HBS-712030-EEconomíaReturning to Banco Ciudad two years after executive chairman Federico Sturzenegger s decision to "think outside of the box" to turn the institution around, this case tracks profitability and other metrics of success for the state-owned bank. The case ends with Sturzenegger asking: where can he take the bank next?Desde 5,74 €
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangEjercicio IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Desde 8,20 €
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Petrobras in Ecuador (A)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCaso HBS-309107-EOn October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and reimbursed for investment costs but all recovered oil would belong to the government. Correa also announced a dramatic increase in corporate taxes and changes to other contracts to ...Desde 8,20 €
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Pemex A and B, Teaching Note
Musacchio, AldoNota del Instructor HBS-713072-EEconomíaTeaching Note for 713051 and 713052Desde 0,00 €
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkNota del Instructor IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Desde 0,00 €
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GEM 15: Country Development Strategies in 15 Statistics
Musacchio, Aldo; Werker, EricCaso HBS-713025-EEconomíaDesde 8,20 €