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Supplementary Case

Banco Ciudad (B): Transformation at Work

By Musacchio, Aldo / Herrero, Gustavo A. / Scott, Cintra

Economics

Returning to Banco Ciudad two years after executive chairman Federico Sturzenegger s decision to "think outside of the box" to turn the institution around, this case tracks profitability and other metrics of success for the state-owned bank. The case ends with Sturzenegger asking: where can he take the bank next?

Collection: HBSP (USA)

Ref: HBS-712030-E

Format: PDF

Number of pages: 12

Publication Date: Nov 22, 2011

Language: English

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Description

Year: 2007

Geographic Setting: Argentina

Industry Setting: Banking

Banco Ciudad (B): Transformation at Work

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Banco Ciudad (B): Transformation at Work

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