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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy
Michael Taylor; Robert BremnerCaso IVEY-9B12A038-EDirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy (Spanish version)
Michael Taylor; Robert BremnerCaso IVEY-9B12AS038Dirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCaso IVEY-9B17M001-EDirección estratégica, Iniciativa emprendedoraNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Desde 8,20 €
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Grandma Treesaw's Bannock: Mixing In Growth
Dominic Lim; Zuhayr Abbas; Nick FoxCaso IVEY-W34807-EDirección estratégica, Iniciativa emprendedoraTeresa Ward, founder of Grandma Treesaw’s Bannock (GTB), had recently received positive media coverage from the Canadian Broadcasting Corporation and was hoping to leverage it to grow her Yukon-based bannock-mix business. She was considering two options: expand her direct to consumer offer by working with Shopify Inc. to improve GTB’s e-commerce sales or grow her product portfolio by introducing two new flavours of bannock mix. A few questions lo...Desde 8,20 €
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCaso IVEY-9B21M055-EDirección estratégicaIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Desde 8,20 €
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Best Optical
Michael Taylor; Ken MarkCaso IVEY-9B11A013-EDirección estratégica, Iniciativa emprendedora, MarketingThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Desde 8,20 €
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Success HR: Simplifying For Success
Dominic Lim; Jarvis Lu; Amaara DhanjiCaso IVEY-9B20A041-EDirección estratégica, Iniciativa emprendedora, MarketingIn late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human resDesde 8,20 €
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Freshii Inc.: Scaling Up Culture
Dominic Lim; Ramasastry ChandrasekharCaso IVEY-9B18M175-EDirección estratégica, Iniciativa emprendedoraThe chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, faDesde 8,20 €
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Twenty One Toys Inc.: Sparking Growth - Teaching Note
Dominic Lim; Ken MarkNota del Instructor IVEY-8B17M188-EDirección estratégicaTeaching note for product 9B17M188.Desde 0,00 €
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Westridge Cabinets: The Account Management Decision - Teaching Note
Michael Taylor; Tatiana LevitNota del Instructor IVEY-8B16A060-EMarketingTeaching Note for product 9B16A060.Desde 0,00 €