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OurPLANE
Elizabeth M.A. Grasby; Emily SaundersCaso IVEY-9B09A022-EIniciativa emprendedora, MarketingThe president and chief executive officer of a fractional aircraft ownership company based in London, Ontario, must devise a growth strategy and marketing plan for OurPLANE's upcoming year since there is an opportunity to purchase several more aircraft at deeply discounted prices. Students are asked to (1) perform a thorough company size-up, (2) complete an industry analysis of the fractional aircraft ownership industry, (3) analyze competition, ...Desde 8,20 €
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TerraCycle Inc. (Abridged)
Elizabeth M.A. Grasby; Andrew SmithCaso IVEY-9B07B008-EConocimiento y comunicación, Contabilidad y control, Iniciativa emprendedoraThe chief financial officer of an environmentally-focused company that makes all-natural plant fertilizer is considering the introduction of two new plant fertilizing products. The company is committed to being the ultimate eco-capitalist corporation and utilizes an environmentally friendly production process and packing from waste containers, such as recycled pop bottles. Students are expected to complete the following tasks for this case: 1) ma...Desde 8,20 €
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Storybook Gardens
Elizabeth M.A. Grasby; Lindsay BrockCaso IVEY-9B06B012-EConocimiento y comunicación, Contabilidad y controlA small family-oriented recreation park owned by the Corporation of the City of London, Ontario, has received $6 million for improvements. Of this amount, $1 million has yet to be spent. Students are asked to (1) analyse the industry and competitive conditions for a family-oriented theme park; (2) organize and analyse survey results; (3) perform a straightforward sub-unit evaluation; (4) perform a vertical analysis; (5) complete two differential ...Desde 8,20 €
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Tangarine Concepts Corporation: MasterCard MyCard
Elizabeth M.A. Grasby; Andrew SmithCaso IVEY-9B06A029-EMarketingThe director of business development for Tangarine Concepts Corporations (Tangarine) must decide how to launch the company's newest product, a prepaid MasterCard called MyCard, as part of a six-month pilot project. Students are asked to: 1) outline Tangarine's goals and objectives for the launch of MasterCard MyCard; 2) decide the importance of a successful launch of MyCard to Tangarine; 3) perform a corporate size-up with specific attention to t...Desde 8,20 €
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Bake Me a Cake
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B13B001-EContabilidad y control, Iniciativa emprendedoraThe sole proprietor of a small cake-baking and cake-decorating business needs to make some decisions regarding the company’s future. The company’s growth has brought new challenges including possible space constraints. The desire to improve profitability and to take the business to the next level leads the owner to consider increasing prices and the development of a new advertising strategy.Desde 8,20 €
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Forest City Tennis Club - Pro Shop and Bar Lounge - Teaching Note
Richard H. Mimick; Elizabeth M.A. Grasby; Lindsay BrockNota del Instructor IVEY-8B09B08-EContabilidad y controlTeaching note for product 9B09B008.Desde 0,00 €
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Wilshire Sports Importers Ltd.
Elizabeth M.A. Grasby; Karim MashnukCaso IVEY-9B13B013-EContabilidad y controlThe sole shareholder and manager of a premier soccer cleat retailer/wholesaler must analyze his company's 2010 performance. The company had experienced significant growth during the past two years and the manager was anxious to find out if the company's recent expansion was as profitable as he had predicted.Desde 8,20 €
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Bodie Industrial Supply Inc.
Elizabeth M.A. Grasby; Julie GosseCaso IVEY-9B06N021-EFinanzasA machine tools distributor is planning to build an extension on to its warehouse. The owner is concerned over how to source the $200,000 required to finance the expansion. This case is intended to introduce students to financial analysis. The concepts of ratio analysis, projected statements and debt repayment are central to the case. The case requires students to draft a set of projected statements to determine the amount of required financing, ...Desde 8,20 €
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Energy Vending, Inc.
Elizabeth M.A. Grasby; Lindsay BrockCaso IVEY-9B09B007-EConocimiento y comunicación, Contabilidad y controlThe owner of a vending operation located in Windsor, Ontario, must record all financial activities for the fiscal year to determine the company's financial success. The business sold a healthy energy product through more than 300 vending machines located in gyms, malls and educational campuses across Canada. Students are required to record transactions associated with cash, accounts receivable (including write offs, recoveries and bad debts), ret...Desde 8,20 €
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Red Spruce Resort
Elizabeth M.A. Grasby; Shannon WrightCaso IVEY-9B15B013-EContabilidad y controlThe general manager of a resort was considering completely renovating the resort’s suites for the upcoming season. He would need to submit a proposal to the resort owners for funding approval. Although he knew the renovation would increase customer satisfaction, he would need to justify the significant upfront investment from a financial perspective.Desde 8,20 €