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Ferio Pugliese: Leading WestJet's New Carrier Encore
Gerard Seijts; Jean-Louis Schaan; Robert WayCaso IVEY-9B15C008-ELiderazgo y Dirección de personasIn early 2014, Ferio Pugliese looked back on his turbulent first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore represented the company’s most significant organizational change in its 18 years of dramatic growth. Expanding the airline’s fleet to include smaller, short-haul aircraft that could service smaller destinations throughout Western Canada had not been without growing pains. For example, a number of em...Desde 8,20 €
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Public Services Canada (A): Mattie Johnsen
Gerard SeijtsCaso IVEY-9B21C005-ELiderazgo y Dirección de personasMathilde Johnsen was a highly motivated environmental systems engineer in the real property branch of Public Services and Procurement Canada. Johnsen advanced a job grade about every 18 months, and in 2016, she successfully applied to the management stream. In 2019, after completing an MBA, Johnsen pursued an opportunity in the executive stream of the civil service. Her past behaviour raised concerns for the selection committee, who decided that,...Desde 8,20 €
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Blizzard Entertainment, Inc.: Politics In Esports - Teaching Note
Gerard Seijts; Jana Seijts; Benjamin BigioNota del Instructor IVEY-8B20C033-ELiderazgo y Dirección de personasTeaching note for product 9B20C033.Desde 0,00 €
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Farro Biomed: Effective Oversight When Leader Character Is a Risk - Teaching Note
Gerard Seijts; Dawn OosterhoffNota del Instructor IVEY-8B18C050-ELiderazgo y Dirección de personasTeaching note for product 9B18C050.Desde 0,00 €
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A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News - Teaching Note
Gerard Seijts; Jana Seijts; Lindsay HobbsNota del Instructor IVEY-W34666-EConocimiento y comunicación, Liderazgo y Dirección de personasTeaching note for product W34665.Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCaso DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanDesde 8,20 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
Guissoni, Leandro; Moraes, Trícia Karla Lacerda; Cernev, Adrian KemmerCaso DARDEN-M-1023-EMarketingIn 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business through online and offline channels, while acquiring sDesde 5,74 €
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J.-Robert Ouimet and Tomasso Corporation
Gerard Seijts; Ken MarkCaso IVEY-9B09C003-EDirección estratégica, Liderazgo y Dirección de personasThis case describes the efforts of the management team at Tomasso Corporation, located in Montreal, Quebec, to manage various economic and personnel issues during the economic downturn of 2001. As the situation at Tomasso worsened, the president wondered how to turn the company around. The management team wondered if there was a way to balance the human and economic issues by adhering to a theory that the chief executive officer had developed ove...Desde 8,20 €