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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C010-EDirección estratégica, Liderazgo y Dirección de personasA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Desde 8,20 €
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Marimekko
Alison Konrad; Jordan MitchellCaso IVEY-9B06C014-EDirección estratégica, Liderazgo y Dirección de personasKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Desde 8,20 €
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Forrest & Faneuil
Alison Konrad; Victor ShawCaso IVEY-9B13C026-ELiderazgo y Dirección de personasIn 2012, an investment banking summer intern in the head office of a leading international financial institution has received some stellar reviews. His manager hints that as long the intern keeps up the good work, his full-time return offer is all but guaranteed. However, the 120-hour work weeks would deprive him of any opportunity to spend time with his family. He must choose between taking advantage of the organization’s Summer Intern Mobility ...Desde 8,20 €
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Sophia Tannis: Life Choices (B)
Alison Konrad; Kanina BlanchardCaso IVEY-9B15M102-EDirección estratégicaSupplement to case A 9B15M101.Desde 5,74 €
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Three Cases on Workplace Mistreatment
Karen Harlos; Alison Konrad; Lucas MonzaniCaso IVEY-9B20C041-EDirección estratégica, Liderazgo y Dirección de personasIn the first of three mini-cases on workplace mistreatment, "Casual Fridays Gone Wrong," the vice-president of compliance for a collections company faced the dilemma of how to deal with a complaint about a manager's racist comments. In the second mini-casDesde 8,20 €
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Managing Romance in the Office
Lisa A. Mainiero; Alison KonradCaso IVEY-9B11C014-ELiderazgo y Dirección de personasOffice romance has challenged sexual norms at work. Under the prevailing norms 40 years ago, a workplace affair meant a semi-clandestine liaison between a male executive (married or unmarried) and a female secretary or low-level assistant. Over the past few decades, sexual norms have become more flexible, and office romances are more likely to be out in the open. This case provides six real-life examples of office romance. In each case, students ...Desde 8,20 €
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Xiangdu: Succession of Entrepreneurial Spirit - Teaching Note
Jean Lee; Liman ZhaoNota del Instructor IVEY-8B18C002-ELiderazgo y Dirección de personasTeaching note for product 9B18C002.Desde 0,00 €
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Sophia Tannis: Life Choices (A) and (B) - Teaching Note
Alison Konrad; Kanina BlanchardNota del Instructor IVEY-8B15M101-EDirección estratégicaTeaching note for products 9B15M101 and 9B15M102.Desde 0,00 €
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Sophia Tannis: Life Choices (A)
Alison Konrad; Kanina BlanchardCaso IVEY-9B15M101-EDirección estratégicaSophia Tannis and her husband, Richard, had to choose between following her career or his. The pair chose to accept Sophia’s new job offer, which involved relocating geographically. Over the ensuing five years, Sophia and Richard became parents to two children and gradually settled into their new roles. Since putting his own career second to Sophia’s, Richard successfully built up a reputation as a future leader within his organization, and has r...Desde 8,20 €