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Volvo Construction Equipment: Managing a Plant Closure (A)
Mary Weil; Ken MarkCaso IVEY-9B13M018-EDirección estratégicaThe vice-president and general manager of the Canadian operations of a multinational vehicle manufacturer learns that the plant he supervises will be shut down in 15 months. In the months leading up to the shutdown announcement and subsequent winding down, he needs to manage the communications and followup with several stakeholder groups. The vice-president and general manager needs to balance several issues, including the need to keep production...Desde 8,20 €
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o.b.: The Case of the Missing Tampons
Mary Weil; Jana Seijts; Paul BigusCaso IVEY-9B12M096-EDirección estratégicaThe chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered se...Desde 8,20 €
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Craig Pitchell - President
Mary WeilCaso IVEY-9B13C031-ELiderazgo y Dirección de personasCraig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board members do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.Desde 8,20 €
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Lululemon Athletica Inc. - Moving Forward With Humility - Teaching Note
Mary Weil; Julia CuttNota del Instructor IVEY-8B14A036-ETeaching note for product 9B14A036.Desde 0,00 €
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An Influencer Strategy for Budweiser in Canada - Teaching Note
Mary Weil; Ken MarkNota del Instructor IVEY-8B19A014-EDirección estratégicaTeaching note for product 9B19A014.Desde 0,00 €
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Innovative Automation: Coping with COVID-19
Mary Weil; Ramasastry ChandrasekharCaso IVEY-9B21C004-ELiderazgo y Dirección de personasIn early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees-like everyone in the rest of the province and indeed the rest of the world...Desde 8,20 €
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Starbucks Corporation: A Bittersweet Reputation Recovery
Mary Weil; Christine YanCaso IVEY-9B20M172-EDirección estratégicaIn April 2018, following an in-store incident in Philadelphia that resulted in the unwarranted arrests of two Black men, Starbucks Corporation (Starbucks) faced a severe public relations crisis. A video of the incident, posted on Twitter, quickly generateDesde 8,20 €
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Innovative Automation: Coping with COVID-19 - Teaching Note
Mary Weil; Ramasastry ChandrasekharNota del Instructor IVEY-8B21C004-ELiderazgo y Dirección de personasTeaching note for product 9B21C004.Desde 0,00 €
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Starbucks Corporation: A Bittersweet Reputation Recovery - Teaching Note
Mary Weil; Christine YanNota del Instructor IVEY-8B20M172-EDirección estratégicaTeaching note for product 9B20M172.Desde 0,00 €
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCaso IVEY-9B14A038-EIniciativa emprendedora, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Desde 8,20 €